# Global Substitute tobacco cigar and cigarette Market 2026

> World exports of substitute tobacco cigar and cigarette (HS 240290) reached $343.7 million in 2024, 49% more than in 2019. Germany was the largest exporter with 68% of the world total, and Italy was the largest buyer.

- Publisher: Stratum Market Research
- Page: https://stratummarketresearch.com/reports/substitute-tobacco-cigar-and-cigarette-market/
- Sector: Consumer, Food & Retail
- Scope: Global
- Updated: 2026-11-09
- Headline figure: 343.7 USD million (World exports, 2024)

## What this market covers

Cigars, cheroots, cigarillos and cigarettes made wholly from tobacco substitutes.

Segments: Herbal cigarettes, Herbal cigars, Cigarillos, Leaf substitute smokes.

Typical buyers: Tobacco wholesalers, Retail chains, Specialty smoke shops.

## Key figures

| Figure | Value | Year |
|---|---|---|
| World exports of substitute tobacco cigar and cigarette (HS 240290) were worth $343.7 million in 2024. | 343.7 USD million | 2024 |
| World exports were 49% higher in 2024 than in 2019 ($231.2 million), calculated from the annual totals. | +49 % since 2019 | 2024 |
| Germany was the largest exporter in 2024, with 68% of world exports ($233.9 million). | 68 % of world exports | 2024 |
| The three largest exporters, Germany, Belgium and the Netherlands, shipped 85% of world exports in 2024. | 85 % of world exports | 2024 |
| Italy was the largest importer in 2024, buying $297.0 million, or 86% of world imports. | 86 % of world imports | 2024 |
| 14 countries exported more than $1 million of this product in 2024. | 14 countries | 2024 |
| The average world export price was about $44.78 per kilogram in 2024, calculated from value and weight. | 44.78 USD per kg | 2024 |
| Countries exported 7.7 thousand tonnes of this product in 2024. | 7.7 thousand tonnes | 2024 |

## Why this market is moving now

- World trade grew 49% from 2019 to 2024, a direct read on cross-border demand.

## Largest exporting countries, 2024

| Rank | Country | Value (USD million) |
|---|---|---|
| 1 | Germany | 233.9 |
| 2 | Belgium | 30.4 |
| 3 | Netherlands | 28.7 |
| 4 | United States | 9.8 |
| 5 | Malaysia | 7.7 |
| 6 | Tanzania | 6.0 |
| 7 | Serbia | 4.6 |
| 8 | Denmark | 3.9 |
| 9 | Poland | 3.0 |
| 10 | Philippines | 2.3 |

## Largest importing countries, 2024

| Rank | Country | Value (USD million) |
|---|---|---|
| 1 | Italy | 297.0 |
| 2 | Egypt | 6.1 |
| 3 | Malaysia | 5.3 |
| 4 | China | 4.1 |
| 5 | Nigeria | 3.6 |
| 6 | South Sudan | 3.3 |
| 7 | Mexico | 2.8 |
| 8 | DR Congo | 2.6 |
| 9 | France | 1.6 |
| 10 | Croatia | 1.5 |

## World exports of HS 240290, USD million

| Year | Value |
|---|---|
| 2017 | 144.1 |
| 2018 | 157.7 |
| 2019 | 231.2 |
| 2020 | 162.5 |
| 2021 | 143.1 |
| 2022 | 100.7 |
| 2023 | 218.1 |
| 2024 | 343.7 |

## Questions and answers

### How big is the global substitute tobacco cigar and cigarette market?

There is no single official market total. World exports of HS 240290 reached $343.7 million in 2024, a direct measure of cross-border trade.

### Which countries export the most substitute tobacco cigar and cigarette?

Germany led world exports in 2024 with 68% of the total, followed by Belgium, the Netherlands and the United States.

### Which countries import the most substitute tobacco cigar and cigarette?

Italy was the largest importer in 2024, followed by Egypt, Malaysia and China.

### Is world trade in substitute tobacco cigar and cigarette growing?

World exports were 49% higher in 2024 than in 2019.

### What is the average export price of substitute tobacco cigar and cigarette?

Dividing world export value by weight gives about $44.78 per kilogram in 2024.

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## How to cite

Stratum Market Research, "Global Substitute tobacco cigar and cigarette Market 2026", updated 9 Nov 2026, https://stratummarketresearch.com/reports/substitute-tobacco-cigar-and-cigarette-market/