What this market covers
Herbal and fungal ingredients such as ashwagandha, rhodiola and ginseng marketed to help the body handle stress. They are sold as raw extracts, capsules and food additives.
Typical segments
- Ashwagandha
- Ginseng
- Rhodiola
- Medicinal mushrooms
- Holy basil
Source: Eurostat
Why this market is moving now
- Extra-EU import value moved +35% from 2020 to 2025, a direct read on EU demand for sourced supply.
- Supply is concentrated: one country provided a large share of extra-EU imports in 2025.
- US employment in the core industry shifted +22% since 2020.
Key figures
Each figure names the source it came from. Open the source list below to read the quoted line.
| Figure | Value | Year | Source |
|---|---|---|---|
| The EU imported €587.4 million of products under CN code 13021970 (Vegetable saps and extracts) from outside the EU in 2025. | 587.4 EUR million | 2025 | Eurostat |
| Extra-EU imports of CN 13021970 were up 35% in 2025 compared with 2020 (€435.2 million), calculated from Eurostat values. | +35 % change | 2025 | Eurostat |
| EU exports of CN 13021970 to countries outside the EU were worth €548.9 million in 2025. | 548.9 EUR million | 2025 | Eurostat |
| Trade between EU member states in CN 13021970 (intra-EU arrivals) came to €600.7 million in 2025. | 600.7 EUR million | 2025 | Eurostat |
| China was the largest non-EU supplier of CN 13021970 to the EU in 2025, with €250.2 million, or 43% of extra-EU imports. | 250.2 EUR million | 2025 | Eurostat |
| EU exports of CN 13021970 to the United States were €170.4 million in 2025. | 170.4 EUR million | 2025 | Eurostat |
| The average value of extra-EU imports of CN 13021970 was €8.88 per kilogram in 2025, calculated from Eurostat value and weight. | 8.88 EUR per kg | 2025 | Eurostat |
| France was the largest EU exporter of CN 13021970 to non-EU countries in 2025, at €199.0 million. | 199.0 EUR million | 2025 | Eurostat |
| The EU had 14,500 enterprises in NACE class C1089 (Manufacture of other food products n.e.c.) in 2023. | 14,500 enterprises | 2023 | Eurostat |
| NACE class C1089 employed 167,970 people across the EU in 2023. | 167,970 persons employed | 2023 | Eurostat |
| The US had 2,298 private establishments in NAICS 311999 (All other miscellaneous food manufacturing) in 2025. | 2,298 establishments | 2025 | U.S. Bureau of Labor Statistics |
| NAICS 311999 employed an average of 44,312 people in US private industry in 2025. | 44,312 jobs | 2025 | U.S. Bureau of Labor Statistics |
| US employment in NAICS 311999 changed by +22% between 2020 (36,403 jobs) and 2025, calculated from BLS figures. | +22 % change | 2025 | U.S. Bureau of Labor Statistics |
| Average annual pay in US NAICS 311999 was $75,426 in 2025. | 75,426 USD per year | 2025 | U.S. Bureau of Labor Statistics |
| PubMed indexed 29 papers mentioning "adaptogens" in the title or abstract in 2025. | 29 papers | 2025 | U.S. National Library of Medicine |
Sources and method
The figures on this page come from the public sources listed below. Read how we work.
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
Quoted lines
- Figure 1
DS-045409, reporter EU27_2020, product 13021970, partner EXT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 587446056
- Figure 2
DS-045409, reporter EU27_2020, product 13021970, flow import, 2020 VALUE_IN_EUROS 435243014; 2025 VALUE_IN_EUROS 587446056
- Figure 3
DS-045409, reporter EU27_2020, product 13021970, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 548913595
- Figure 4
DS-045409, reporter EU27_2020, product 13021970, partner INT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 600738503
- Figure 5
DS-045409, reporter EU27_2020, product 13021970, partner CN, flow import, 2025, VALUE_IN_EUROS 250201502
- Figure 6
DS-045409, reporter EU27_2020, product 13021970, partner US, flow export, 2025, VALUE_IN_EUROS 170413280
- Figure 7
DS-045409, reporter EU27_2020, product 13021970, flow import, 2025, VALUE_IN_EUROS 587446056, QUANTITY_IN_100KG 661341
- Figure 1
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
Quoted lines
- Figure 8
DS-045409, reporter FR, product 13021970, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 198990329
- Figure 8
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
Quoted lines
- Figure 9
sbs_ovw_act, geo EU27_2020, nace_r2 C1089, indic_sbs ENT_NR, 2023, 14500
- Figure 10
sbs_ovw_act, geo EU27_2020, nace_r2 C1089, indic_sbs EMP_NR, 2023, 167970
- Figure 9
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 311999, 2025 (2026-11-04)
Quoted lines
- Figure 11
QCEW 2025 annual, US000, private, NAICS 311999, annual_avg_estabs 2298
- Figure 12
QCEW 2025 annual, US000, private, NAICS 311999, annual_avg_emplvl 44312
- Figure 13
QCEW 2020 annual_avg_emplvl 36403; 2025 annual_avg_emplvl 44312
- Figure 14
QCEW 2025 annual, US000, private, NAICS 311999, avg_annual_pay 75426
- Figure 11
- U.S. National Library of Medicine: PubMed search "adaptogens"[tiab] AND 2025[dp] (2026-11-04)
Quoted lines
- Figure 15
esearch count 29
- Figure 15
Buyers and suppliers
Who buys
- Supplement brands
- Food and drink makers
- Online retailers
Large non-EU suppliers to the EU
What the full report covers
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the European Union market - 03Market size, 2021 to 2025
Historical series and growth rates - 04Outlook to 2031
Base, low and high scenarios with stated assumptions - 05Rules, policy and deadlines
Regulation and programmes that change demand - 06Drivers and barriers
What accelerates or slows adoption, by customer segment - 07Prices, costs and margins
Unit economics where public data allows - 08Competitive landscape
8 to 12 company profiles with recent moves - 09Opportunities and risks
For new entrants, suppliers and investors - 10Method and sources
Every assumption and source, listed
Included with the full report
- PDF report, 40 to 60 pages
- Excel data pack
- Ready-to-use charts
- Method note and assumptions
- Written to order in 5 working days
Frequently asked questions
How big is the EU adaptogens market?
There is no single official market total. Eurostat trade data shows the EU imported €587.4 million of goods under CN 13021970 from outside the EU in 2025 and exported €548.9 million.
Where does the EU import adaptogens from?
China was the largest non-EU supplier in 2025. Other large suppliers included United States, Switzerland, Viet Nam.
What is the average import price of adaptogens in the EU?
Dividing Eurostat import value by weight gives about €8.88 per kilogram for CN 13021970 in 2025.
Which EU countries export the most adaptogens?
France led EU exports to non-EU countries in 2025, followed by Spain, Germany.
How many US companies are in the adaptogens industry?
BLS counts 2,298 private establishments in NAICS 311999 (All other miscellaneous food manufacturing), the closest official industry.
How many EU companies are in the adaptogens industry?
Eurostat counts 14,500 enterprises in NACE class C1089 (Manufacture of other food products n.e.c.).
Free sample
Get a free sample of this report
We send the table of contents, two sample chapters and the method note, usually within one working day. You owe us nothing for asking.
- Full table of contents
- Two sample chapters
- Method note and data outline