-9 % change
Extra-EU imports of CN 84719000 were down 9% in 2025 compared with 2020 (€927.2 million), calculated from Eurostat values.
Eurostat1.52 EUR billion
EU exports of CN 84719000 to countries outside the EU were worth €1.52 billion in 2025.
Eurostat1.73 EUR billion
Trade between EU member states in CN 84719000 (intra-EU arrivals) came to €1.73 billion in 2025.
EurostatSource: Eurostat
Why this market is moving now
- Extra-EU import value moved -9% from 2020 to 2025, a direct read on EU demand for sourced supply.
- Supply is concentrated: one country provided a large share of extra-EU imports in 2025.
- US employment in the core industry shifted -13% since 2020.
What this market covers
Devices and software that read barcodes, tags and cards to record items or people without manual typing. Retail, logistics and healthcare use them to track goods.
Typical segments
- Barcode scanners
- RFID readers and tags
- Mobile computers
- Label printers
Who buys
- Retailers
- Logistics firms
- Hospitals
Largest non-EU suppliers to the EU
| Country | Import value |
|---|---|
| China | 325.9 EUR million |
| United States from 1995 -> 2000) | 142.0 EUR million |
| Viet Nam | 74.3 EUR million |
| United Kingdom | 46.8 EUR million |
| Japan | 39.7 EUR million |
| Indonesia | 37.8 EUR million |
Key figures
Each figure links to the page it came from.
| Figure | Value | Year | Source |
|---|---|---|---|
| The EU imported €843.0 million of products under CN code 84719000 (Magnetic or optical readers, machines for transcribing data onto data media in coded form) from outside the EU in 2025. | 843.0 EUR million | 2025 | Eurostat |
| Extra-EU imports of CN 84719000 were down 9% in 2025 compared with 2020 (€927.2 million), calculated from Eurostat values. | -9 % change | 2025 | Eurostat |
| EU exports of CN 84719000 to countries outside the EU were worth €1.52 billion in 2025. | 1.52 EUR billion | 2025 | Eurostat |
| Trade between EU member states in CN 84719000 (intra-EU arrivals) came to €1.73 billion in 2025. | 1.73 EUR billion | 2025 | Eurostat |
| China was the largest non-EU supplier of CN 84719000 to the EU in 2025, with €325.9 million, or 39% of extra-EU imports. | 325.9 EUR million | 2025 | Eurostat |
| EU exports of CN 84719000 to the United States were €214.3 million in 2025. | 214.3 EUR million | 2025 | Eurostat |
| The average value of extra-EU imports of CN 84719000 was €114.77 per kilogram in 2025, calculated from Eurostat value and weight. | 114.77 EUR per kg | 2025 | Eurostat |
| Germany was the largest EU exporter of CN 84719000 to non-EU countries in 2025, at €540.4 million. | 540.4 EUR million | 2025 | Eurostat |
| The EU had 5,090 enterprises in NACE class C2620 (Manufacture of computers and peripheral equipment) in 2023. | 5,090 enterprises | 2023 | Eurostat |
| The US had 1,080 private establishments in NAICS 334118 (Computer terminal and other computer peripheral equipment manufacturing) in 2025. | 1,080 establishments | 2025 | U.S. Bureau of Labor Statistics |
| NAICS 334118 employed an average of 28,843 people in US private industry in 2025. | 28,843 jobs | 2025 | U.S. Bureau of Labor Statistics |
| US employment in NAICS 334118 changed by -13% between 2020 (33,164 jobs) and 2025, calculated from BLS figures. | -13 % change | 2025 | U.S. Bureau of Labor Statistics |
| Average annual pay in US NAICS 334118 was $163,784 in 2025. | 163,784 USD per year | 2025 | U.S. Bureau of Labor Statistics |
What the full report covers
- 1
Executive summary
The answer on two pages: size, growth and what drives it.
- 2
Market size and outlook
History, the current year and a five-year view with base, low and high cases.
- 3
Segments and regions
Splits by product, buyer and geography across the US, Europe and MEA.
- 4
Company profiles
The main players, how they compete and where they are investing.
- 5
Data and method
Every figure in Excel, with the sources and assumptions behind it.
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the European Union market - 03Market size, 2021 to 2025
Historical series and growth rates - 04Outlook to 2031
Base, low and high scenarios with stated assumptions - 05Rules, policy and deadlines
Regulation and programmes that change demand - 06Drivers and barriers
What accelerates or slows adoption, by customer segment - 07Prices, costs and margins
Unit economics where public data allows - 08Competitive landscape
8 to 12 company profiles with recent moves - 09Opportunities and risks
For new entrants, suppliers and investors - 10Method and sources
Every assumption and source, listed
Included with the full report
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Frequently asked questions
How big is the EU automatic identification and data capture market?
There is no single official market total. Eurostat trade data shows the EU imported €843.0 million of goods under CN 84719000 from outside the EU in 2025 and exported €1.52 billion.
Where does the EU import automatic identification and data capture from?
China was the largest non-EU supplier in 2025. The next largest were United States from 1995 -> 2000), Viet Nam, United Kingdom.
What is the average import price of automatic identification and data capture in the EU?
Dividing Eurostat import value by weight gives about €114.77 per kilogram for CN 84719000 in 2025.
Which EU countries export the most automatic identification and data capture?
Germany led EU exports to non-EU countries in 2025, followed by Ireland, Netherlands.
How many US companies are in the automatic identification and data capture industry?
BLS counts 1,080 private establishments in NAICS 334118 (Computer terminal and other computer peripheral equipment manufacturing), the closest official industry.
How many EU companies are in the automatic identification and data capture industry?
Eurostat counts 5,090 enterprises in NACE class C2620 (Manufacture of computers and peripheral equipment).
Sources and method
The figures on this page come from the public sources listed below. Read how we work.
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 84719000, partner EXT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 843013227
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 84719000, flow import, 2020 VALUE_IN_EUROS 927169766; 2025 VALUE_IN_EUROS 843013227
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 84719000, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 1522838497
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 84719000, partner INT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 1726458176
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 84719000, partner CN, flow import, 2025, VALUE_IN_EUROS 325946274
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 84719000, partner US, flow export, 2025, VALUE_IN_EUROS 214319727
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 84719000, flow import, 2025, VALUE_IN_EUROS 843013227, QUANTITY_IN_100KG 73455
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter DE, product 84719000, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 540422367
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
sbs_ovw_act, geo EU27_2020, nace_r2 C2620, indic_sbs ENT_NR, 2023, 5090
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 334118, 2025 (2026-11-04)
QCEW 2025 annual, US000, private, NAICS 334118, annual_avg_estabs 1080
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 334118, 2025 (2026-11-04)
QCEW 2025 annual, US000, private, NAICS 334118, annual_avg_emplvl 28843
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 334118, 2025 (2026-11-04)
QCEW 2020 annual_avg_emplvl 33164; 2025 annual_avg_emplvl 28843
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 334118, 2025 (2026-11-04)
QCEW 2025 annual, US000, private, NAICS 334118, avg_annual_pay 163784
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