What this market covers
Rubber, carpet and molded mats that protect vehicle floors from dirt and wear. Buyers are vehicle makers, dealerships and car owners buying fitted or universal sets.
Typical segments
- Rubber mats
- Carpet mats
- All weather molded liners
- Universal trim to fit mats
Source: Eurostat
Why this market is moving now
- Extra-EU import value moved +54% from 2020 to 2025, a direct read on EU demand for sourced supply.
- Supply is concentrated: one country provided a large share of extra-EU imports in 2025.
- US employment in the core industry shifted +3% since 2020.
Key figures
Each figure names the source it came from. Open the source list below to read the quoted line.
| Figure | Value | Year | Source |
|---|---|---|---|
| The EU imported €152.5 million of products under CN code 40169100 (Floor coverings and mats, of vulcanised rubber) from outside the EU in 2025. | 152.5 EUR million | 2025 | Eurostat |
| Extra-EU imports of CN 40169100 were up 54% in 2025 compared with 2020 (€99.0 million), calculated from Eurostat values. | +54 % change | 2025 | Eurostat |
| EU exports of CN 40169100 to countries outside the EU were worth €120.1 million in 2025. | 120.1 EUR million | 2025 | Eurostat |
| Trade between EU member states in CN 40169100 (intra-EU arrivals) came to €281.7 million in 2025. | 281.7 EUR million | 2025 | Eurostat |
| China was the largest non-EU supplier of CN 40169100 to the EU in 2025, with €65.4 million, or 43% of extra-EU imports. | 65.4 EUR million | 2025 | Eurostat |
| EU exports of CN 40169100 to the United States were €29.2 million in 2025. | 29.2 EUR million | 2025 | Eurostat |
| The average value of extra-EU imports of CN 40169100 was €1.74 per kilogram in 2025, calculated from Eurostat value and weight. | 1.74 EUR per kg | 2025 | Eurostat |
| Germany was the largest EU exporter of CN 40169100 to non-EU countries in 2025, at €42.1 million. | 42.1 EUR million | 2025 | Eurostat |
| The EU had 7,884 enterprises in NACE class C2932 (Manufacture of other parts and accessories for motor vehicles) in 2023. | 7,884 enterprises | 2023 | Eurostat |
| NACE class C2932 employed 900,000 people across the EU in 2022. | 900,000 persons employed | 2022 | Eurostat |
| The US had 645 private establishments in NAICS 336360 (Motor vehicle seating and interior trim manufacturing) in 2025. | 645 establishments | 2025 | U.S. Bureau of Labor Statistics |
| NAICS 336360 employed an average of 70,659 people in US private industry in 2025. | 70,659 jobs | 2025 | U.S. Bureau of Labor Statistics |
| US employment in NAICS 336360 changed by +3% between 2020 (68,600 jobs) and 2025, calculated from BLS figures. | +3 % change | 2025 | U.S. Bureau of Labor Statistics |
| Average annual pay in US NAICS 336360 was $66,894 in 2025. | 66,894 USD per year | 2025 | U.S. Bureau of Labor Statistics |
Sources and method
The figures on this page come from the public sources listed below. Read how we work.
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
Quoted lines
- Figure 1
DS-045409, reporter EU27_2020, product 40169100, partner EXT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 152510667
- Figure 2
DS-045409, reporter EU27_2020, product 40169100, flow import, 2020 VALUE_IN_EUROS 99002741; 2025 VALUE_IN_EUROS 152510667
- Figure 3
DS-045409, reporter EU27_2020, product 40169100, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 120055221
- Figure 4
DS-045409, reporter EU27_2020, product 40169100, partner INT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 281735859
- Figure 5
DS-045409, reporter EU27_2020, product 40169100, partner CN, flow import, 2025, VALUE_IN_EUROS 65394882
- Figure 6
DS-045409, reporter EU27_2020, product 40169100, partner US, flow export, 2025, VALUE_IN_EUROS 29174606
- Figure 7
DS-045409, reporter EU27_2020, product 40169100, flow import, 2025, VALUE_IN_EUROS 152510667, QUANTITY_IN_100KG 877511
- Figure 1
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
Quoted lines
- Figure 8
DS-045409, reporter DE, product 40169100, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 42059857
- Figure 8
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
Quoted lines
- Figure 9
sbs_ovw_act, geo EU27_2020, nace_r2 C2932, indic_sbs ENT_NR, 2023, 7884
- Figure 10
sbs_ovw_act, geo EU27_2020, nace_r2 C2932, indic_sbs EMP_NR, 2022, 900000
- Figure 9
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 336360, 2025 (2026-11-04)
Quoted lines
- Figure 11
QCEW 2025 annual, US000, private, NAICS 336360, annual_avg_estabs 645
- Figure 12
QCEW 2025 annual, US000, private, NAICS 336360, annual_avg_emplvl 70659
- Figure 13
QCEW 2020 annual_avg_emplvl 68600; 2025 annual_avg_emplvl 70659
- Figure 14
QCEW 2025 annual, US000, private, NAICS 336360, avg_annual_pay 66894
- Figure 11
Buyers and suppliers
Who buys
- Vehicle manufacturers
- Dealership accessory desks
- Online car accessory retailers
Large non-EU suppliers to the EU
What the full report covers
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the European Union market - 03Market size, 2021 to 2025
Historical series and growth rates - 04Outlook to 2031
Base, low and high scenarios with stated assumptions - 05Rules, policy and deadlines
Regulation and programmes that change demand - 06Drivers and barriers
What accelerates or slows adoption, by customer segment - 07Prices, costs and margins
Unit economics where public data allows - 08Competitive landscape
8 to 12 company profiles with recent moves - 09Opportunities and risks
For new entrants, suppliers and investors - 10Method and sources
Every assumption and source, listed
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Frequently asked questions
How big is the EU automotive floor mats market?
There is no single official market total. Eurostat trade data shows the EU imported €152.5 million of goods under CN 40169100 from outside the EU in 2025 and exported €120.1 million.
Where does the EU import automotive floor mats from?
China was the largest non-EU supplier in 2025. Other large suppliers included Türkiye, United Kingdom, Canada.
What is the average import price of automotive floor mats in the EU?
Dividing Eurostat import value by weight gives about €1.74 per kilogram for CN 40169100 in 2025.
Which EU countries export the most automotive floor mats?
Germany led EU exports to non-EU countries in 2025, followed by Poland, France.
How many US companies are in the automotive floor mats industry?
BLS counts 645 private establishments in NAICS 336360 (Motor vehicle seating and interior trim manufacturing), the closest official industry.
How many EU companies are in the automotive floor mats industry?
Eurostat counts 7,884 enterprises in NACE class C2932 (Manufacture of other parts and accessories for motor vehicles).
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