What this market covers
Bidet fixtures and seats used for personal washing in bathrooms. Buyers are homeowners, hotels, builders and sanitary ware retailers.
Typical segments
- Ceramic bidets
- Bidet toilet seats
- Handheld bidet sprayers
- Electronic bidets
Source: Eurostat
Why this market is moving now
- Extra-EU import value moved +63% from 2020 to 2025, a direct read on EU demand for sourced supply.
- Supply is concentrated: one country provided a large share of extra-EU imports in 2025.
- US employment in the core industry shifted -5% since 2020.
Key figures
Each figure names the source it came from. Open the source list below to read the quoted line.
| Figure | Value | Year | Source |
|---|---|---|---|
| The EU imported €400.5 million of products under CN code 69101000 (Ceramic sinks, washbasins, washbasin pedestals, baths, bidets, water closet pans,) from outside the EU in 2025. | 400.5 EUR million | 2025 | Eurostat |
| Extra-EU imports of CN 69101000 were up 63% in 2025 compared with 2020 (€246.1 million), calculated from Eurostat values. | +63 % change | 2025 | Eurostat |
| EU exports of CN 69101000 to countries outside the EU were worth €295.9 million in 2025. | 295.9 EUR million | 2025 | Eurostat |
| Trade between EU member states in CN 69101000 (intra-EU arrivals) came to €1.08 billion in 2025. | 1.08 EUR billion | 2025 | Eurostat |
| China was the largest non-EU supplier of CN 69101000 to the EU in 2025, with €223.9 million, or 56% of extra-EU imports. | 223.9 EUR million | 2025 | Eurostat |
| EU exports of CN 69101000 to the United States were €6.9 million in 2025. | 6.9 EUR million | 2025 | Eurostat |
| The average value of extra-EU imports of CN 69101000 was €1.77 per kilogram in 2025, calculated from Eurostat value and weight. | 1.77 EUR per kg | 2025 | Eurostat |
| Germany was the largest EU exporter of CN 69101000 to non-EU countries in 2025, at €129.5 million. | 129.5 EUR million | 2025 | Eurostat |
| The EU had 285 enterprises in NACE class C2342 (Manufacture of ceramic sanitary fixtures) in 2023. | 285 enterprises | 2023 | Eurostat |
| EU enterprises in NACE class C2342 had net turnover of €3.57 billion in 2023. | 3.57 EUR billion | 2023 | Eurostat |
| NACE class C2342 employed 20,297 people across the EU in 2023. | 20,297 persons employed | 2023 | Eurostat |
| The US had 797 private establishments in NAICS 327110 (Pottery, ceramics, and plumbing fixture manufacturing) in 2025. | 797 establishments | 2025 | U.S. Bureau of Labor Statistics |
| NAICS 327110 employed an average of 12,332 people in US private industry in 2025. | 12,332 jobs | 2025 | U.S. Bureau of Labor Statistics |
| US employment in NAICS 327110 changed by -5% between 2020 (13,049 jobs) and 2025, calculated from BLS figures. | -5 % change | 2025 | U.S. Bureau of Labor Statistics |
| Average annual pay in US NAICS 327110 was $68,102 in 2025. | 68,102 USD per year | 2025 | U.S. Bureau of Labor Statistics |
Sources and method
The figures on this page come from the public sources listed below. Read how we work.
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
Quoted lines
- Figure 1
DS-045409, reporter EU27_2020, product 69101000, partner EXT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 400495307
- Figure 2
DS-045409, reporter EU27_2020, product 69101000, flow import, 2020 VALUE_IN_EUROS 246079938; 2025 VALUE_IN_EUROS 400495307
- Figure 3
DS-045409, reporter EU27_2020, product 69101000, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 295930081
- Figure 4
DS-045409, reporter EU27_2020, product 69101000, partner INT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 1082724723
- Figure 5
DS-045409, reporter EU27_2020, product 69101000, partner CN, flow import, 2025, VALUE_IN_EUROS 223937894
- Figure 6
DS-045409, reporter EU27_2020, product 69101000, partner US, flow export, 2025, VALUE_IN_EUROS 6858733
- Figure 7
DS-045409, reporter EU27_2020, product 69101000, flow import, 2025, VALUE_IN_EUROS 400495307, QUANTITY_IN_100KG 2257329
- Figure 1
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
Quoted lines
- Figure 8
DS-045409, reporter DE, product 69101000, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 129463347
- Figure 8
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
Quoted lines
- Figure 9
sbs_ovw_act, geo EU27_2020, nace_r2 C2342, indic_sbs ENT_NR, 2023, 285
- Figure 10
sbs_ovw_act, geo EU27_2020, nace_r2 C2342, indic_sbs NETTUR_MEUR, 2023, 3572
- Figure 11
sbs_ovw_act, geo EU27_2020, nace_r2 C2342, indic_sbs EMP_NR, 2023, 20297
- Figure 9
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 327110, 2025 (2026-11-04)
Quoted lines
- Figure 12
QCEW 2025 annual, US000, private, NAICS 327110, annual_avg_estabs 797
- Figure 13
QCEW 2025 annual, US000, private, NAICS 327110, annual_avg_emplvl 12332
- Figure 14
QCEW 2020 annual_avg_emplvl 13049; 2025 annual_avg_emplvl 12332
- Figure 15
QCEW 2025 annual, US000, private, NAICS 327110, avg_annual_pay 68102
- Figure 12
Buyers and suppliers
Who buys
- Homeowners
- Hotels and hospitality
- Builders and plumbers
Large non-EU suppliers to the EU
What the full report covers
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the European Union market - 03Market size, 2021 to 2025
Historical series and growth rates - 04Outlook to 2031
Base, low and high scenarios with stated assumptions - 05Rules, policy and deadlines
Regulation and programmes that change demand - 06Drivers and barriers
What accelerates or slows adoption, by customer segment - 07Prices, costs and margins
Unit economics where public data allows - 08Competitive landscape
8 to 12 company profiles with recent moves - 09Opportunities and risks
For new entrants, suppliers and investors - 10Method and sources
Every assumption and source, listed
Included with the full report
- PDF report, 40 to 60 pages
- Excel data pack
- Ready-to-use charts
- Method note and assumptions
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Frequently asked questions
How big is the EU bidets market?
There is no single official market total. Eurostat trade data shows the EU imported €400.5 million of goods under CN 69101000 from outside the EU in 2025 and exported €295.9 million.
Where does the EU import bidets from?
China was the largest non-EU supplier in 2025. Other large suppliers included Egypt, Morocco, United Kingdom.
What is the average import price of bidets in the EU?
Dividing Eurostat import value by weight gives about €1.77 per kilogram for CN 69101000 in 2025.
Which EU countries export the most bidets?
Germany led EU exports to non-EU countries in 2025, followed by Bulgaria, Czechia.
How many US companies are in the bidets industry?
BLS counts 797 private establishments in NAICS 327110 (Pottery, ceramics, and plumbing fixture manufacturing), the closest official industry.
How many EU companies are in the bidets industry?
Eurostat counts 285 enterprises in NACE class C2342 (Manufacture of ceramic sanitary fixtures).
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