What this market covers
Products containing tobacco or reconstituted tobacco for inhalation without combustion.
Typical segments
- Heated tobacco sticks
- Tobacco pods
- Tobacco capsules
- Refill consumables
Why this market is moving now
- World trade grew 45% from 2022 to 2024, a direct read on cross-border demand.
- The Netherlands is gaining ground: its exports rose 420% from 2022 to 2024, the fastest among the ten largest exporters.
Key figures
Global figures for this market, with the year each one describes. Use Cite to copy a reference to this page.
| Figure | Value | Year | Cite |
|---|---|---|---|
| World exports of heated tobacco product (HS 240411) were worth $5.44 billion in 2024. | 5.44 USD billion | 2024 | |
| World exports were 45% higher in 2024 than in 2022 ($3.75 billion), calculated from the annual totals. | +45 % since 2022 | 2024 | |
| Italy was the largest exporter in 2024, with 34% of world exports ($1.84 billion). | 34 % of world exports | 2024 | |
| The three largest exporters, Italy, Romania and Greece, shipped 75% of world exports in 2024. | 75 % of world exports | 2024 | |
| Japan was the largest importer in 2024, buying $2.88 billion, or 53% of world imports. | 53 % of world imports | 2024 | |
| 24 countries exported more than $1 million of this product in 2024. | 24 countries | 2024 | |
| The average world export price was about $54.98 per kilogram in 2024, calculated from value and weight. | 54.98 USD per kg | 2024 | |
| Countries exported 99.0 thousand tonnes of this product in 2024. | 99.0 thousand tonnes | 2024 | |
| Among the ten largest exporters, the Netherlands grew fastest, with exports up 420% from 2022 to 2024. | +420 % since 2022 | 2024 |
Calculated figures (shares, changes and prices per kilogram) are plain arithmetic on the reported values. Read how we work.
Buyers and suppliers
Who buys
- Tobacco distributors
- Retailers
- Wholesalers
Largest exporting countries, 2024
Largest importing countries, 2024
What the full report covers
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the global market - 03Global market size, 2021 to 2025
Historical series and growth rates - 04Countries and regions
Demand, supply and trade by country and region - 05Outlook to 2031
Base, low and high scenarios with stated assumptions - 06Rules, policy and deadlines
Regulation and programmes that change demand - 07Drivers and barriers
What accelerates or slows adoption, by customer segment - 08Prices, costs and margins
Unit economics where public data allows - 09Competitive landscape
8 to 12 company profiles with recent moves - 10Opportunities and risks
For new entrants, suppliers and investors - 11Method and assumptions
How every figure was built
Included with the full report
- PDF report, 40 to 60 pages
- Excel data pack
- Ready-to-use charts
- Method note and assumptions
- Written to order in 5 working days
Frequently asked questions
How big is the global heated tobacco product market?
There is no single official market total. World exports of HS 240411 reached $5.44 billion in 2024, a direct measure of cross-border trade.
Which countries export the most heated tobacco product?
Italy led world exports in 2024 with 34% of the total, followed by Romania, Greece and South Korea.
Which countries import the most heated tobacco product?
Japan was the largest importer in 2024, followed by Poland, the Czech Republic and Ukraine.
Is world trade in heated tobacco product growing?
World exports were 45% higher in 2024 than in 2022.
What is the average export price of heated tobacco product?
Dividing world export value by weight gives about $54.98 per kilogram in 2024.
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