China was the largest outside supplier.
What this market covers
Small devices that count steps to track walking activity, worn on the waist or wrist. Buyers are fitness users, employers with wellness programs and retailers.
Typical segments
- Clip on pedometers
- Wrist pedometers
- Smart trackers
- Clinical grade counters
Source: Eurostat
Why this market is moving now
- Extra-EU import value fell 10% from 2020 to 2025, a direct read on EU demand for sourced supply.
- Supply is concentrated: one country provided a large share of extra-EU imports in 2025.
Key figures
Each figure names the source it came from. Open the source list below to read the quoted line.
| Figure | Value | Year | Source |
|---|---|---|---|
| The EU imported €62.2 million of products under CN code 90291000 (Revolution counters, production counters, taximeters, milometers, pedometers and the like) from outside the EU in 2025. | 62.2 EUR million | 2025 | Eurostat |
| Extra-EU imports of CN 90291000 were down 10% in 2025 compared with 2020 (€69.2 million), calculated from Eurostat values. | -10 % since 2020 | 2025 | Eurostat |
| EU exports of CN 90291000 to countries outside the EU were worth €123.2 million in 2025. | 123.2 EUR million | 2025 | Eurostat |
| Trade between EU member states in CN 90291000 (intra-EU arrivals) came to €180.0 million in 2025. | 180.0 EUR million | 2025 | Eurostat |
| China was the largest non-EU supplier of CN 90291000 to the EU in 2025, with €18.8 million, or 30% of extra-EU imports. | 18.8 EUR million | 2025 | Eurostat |
| EU exports of CN 90291000 to the United States were €23.0 million in 2025. | 23.0 EUR million | 2025 | Eurostat |
| The average value of extra-EU imports of CN 90291000 was €85.42 per kilogram in 2025, calculated from Eurostat value and weight. | 85.42 EUR per kg | 2025 | Eurostat |
| Germany was the largest EU exporter of CN 90291000 to non-EU countries in 2025, at €62.7 million. | 62.7 EUR million | 2025 | Eurostat |
| The EU had 8,828 enterprises in NACE class C2651 (Manufacture of instruments and appliances for measuring, testing and navigation) in 2023. | 8,828 enterprises | 2023 | Eurostat |
| EU enterprises in NACE class C2651 had net turnover of €95.40 billion in 2023. | 95.40 EUR billion | 2023 | Eurostat |
| NACE class C2651 employed 390,399 people across the EU in 2023. | 390,399 persons employed | 2023 | Eurostat |
| The US had 1,447 private establishments in NAICS 334519 (Other measuring and controlling device manufacturing) in 2025. | 1,447 establishments | 2025 | U.S. Bureau of Labor Statistics |
| NAICS 334519 employed an average of 41,096 people in US private industry in 2025. | 41,096 jobs | 2025 | U.S. Bureau of Labor Statistics |
| US employment in NAICS 334519 changed by +19% between 2020 (34,588 jobs) and 2025, calculated from BLS figures. | +19 % since 2020 | 2025 | U.S. Bureau of Labor Statistics |
| Average annual pay in US NAICS 334519 was $182,113 in 2025. | 182,113 USD per year | 2025 | U.S. Bureau of Labor Statistics |
Sources and method
The figures on this page come from the public sources listed below. Read how we work.
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
Quoted lines
- Figure 1
DS-045409, reporter EU27_2020, product 90291000, partner EXT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 62163703
- Figure 2
DS-045409, reporter EU27_2020, product 90291000, flow import, 2020 VALUE_IN_EUROS 69249753; 2025 VALUE_IN_EUROS 62163703
- Figure 3
DS-045409, reporter EU27_2020, product 90291000, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 123217084
- Figure 4
DS-045409, reporter EU27_2020, product 90291000, partner INT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 180029833
- Figure 5
DS-045409, reporter EU27_2020, product 90291000, partner CN, flow import, 2025, VALUE_IN_EUROS 18760766
- Figure 6
DS-045409, reporter EU27_2020, product 90291000, partner US, flow export, 2025, VALUE_IN_EUROS 23048814
- Figure 7
DS-045409, reporter EU27_2020, product 90291000, flow import, 2025, VALUE_IN_EUROS 62163703, QUANTITY_IN_100KG 7277
- Figure 1
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
Quoted lines
- Figure 8
DS-045409, reporter DE, product 90291000, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 62704228
- Figure 8
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
Quoted lines
- Figure 9
sbs_ovw_act, geo EU27_2020, nace_r2 C2651, indic_sbs ENT_NR, 2023, 8828
- Figure 10
sbs_ovw_act, geo EU27_2020, nace_r2 C2651, indic_sbs NETTUR_MEUR, 2023, 95400
- Figure 11
sbs_ovw_act, geo EU27_2020, nace_r2 C2651, indic_sbs EMP_NR, 2023, 390399
- Figure 9
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 334519, 2025 (2026-11-04)
Quoted lines
- Figure 12
QCEW 2025 annual, US000, private, NAICS 334519, annual_avg_estabs 1447
- Figure 13
QCEW 2025 annual, US000, private, NAICS 334519, annual_avg_emplvl 41096
- Figure 14
QCEW 2020 annual_avg_emplvl 34588; 2025 annual_avg_emplvl 41096
- Figure 15
QCEW 2025 annual, US000, private, NAICS 334519, avg_annual_pay 182113
- Figure 12
Buyers and suppliers
Who buys
- Consumers
- Wellness programs
- Retailers
Large non-EU suppliers to the EU
What the full report covers
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the European Union market - 03Market size, 2021 to 2025
Historical series and growth rates - 04Outlook to 2031
Base, low and high scenarios with stated assumptions - 05Rules, policy and deadlines
Regulation and programmes that change demand - 06Drivers and barriers
What accelerates or slows adoption, by customer segment - 07Prices, costs and margins
Unit economics where public data allows - 08Competitive landscape
8 to 12 company profiles with recent moves - 09Opportunities and risks
For new entrants, suppliers and investors - 10Method and sources
Every assumption and source, listed
Included with the full report
- PDF report, 40 to 60 pages
- Excel data pack
- Ready-to-use charts
- Method note and assumptions
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Frequently asked questions
How big is the EU pedometer market?
There is no single official market total. Eurostat trade data shows the EU imported €62.2 million of goods under CN 90291000 from outside the EU in 2025 and exported €123.2 million.
Where does the EU import pedometer from?
China was the largest non-EU supplier in 2025. Other large suppliers included United States, Malaysia, United Kingdom.
What is the average import price of pedometer in the EU?
Dividing Eurostat import value by weight gives about €85.42 per kilogram for CN 90291000 in 2025.
Which EU countries export the most pedometer?
Germany led EU exports to non-EU countries in 2025, followed by Netherlands, Sweden.
How many US companies are in the pedometer industry?
BLS counts 1,447 private establishments in NAICS 334519 (Other measuring and controlling device manufacturing), the closest official industry.
How many EU companies are in the pedometer industry?
Eurostat counts 8,828 enterprises in NACE class C2651 (Manufacture of instruments and appliances for measuring, testing and navigation).
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