What this market covers
A drink made from the inner leaf of aloe, sold plain or flavoured as a health beverage. Buyers are consumers, health stores and cafes.
Typical segments
- Plain aloe juice
- Flavoured aloe drinks
- Aloe with pulp
- Concentrates
Source: Eurostat
Why this market is moving now
- Extra-EU import value moved +37% from 2020 to 2025, a direct read on EU demand for sourced supply.
- Supply is concentrated: one country provided a large share of extra-EU imports in 2025.
- US employment in the core industry shifted -2% since 2020.
Key figures
Each figure names the source it came from. Open the source list below to read the quoted line.
| Figure | Value | Year | Source |
|---|---|---|---|
| The EU imported €16.9 million of products under CN code 20098938 (Juice of fruit or vegetables, unfermented, whether or not containing added sugar or other) from outside the EU in 2025. | 16.9 EUR million | 2025 | Eurostat |
| Extra-EU imports of CN 20098938 were up 37% in 2025 compared with 2020 (€12.3 million), calculated from Eurostat values. | +37 % change | 2025 | Eurostat |
| EU exports of CN 20098938 to countries outside the EU were worth €39.5 million in 2025. | 39.5 EUR million | 2025 | Eurostat |
| Trade between EU member states in CN 20098938 (intra-EU arrivals) came to €92.5 million in 2025. | 92.5 EUR million | 2025 | Eurostat |
| Costa Rica was the largest non-EU supplier of CN 20098938 to the EU in 2025, with €4.6 million, or 27% of extra-EU imports. | 4.6 EUR million | 2025 | Eurostat |
| EU exports of CN 20098938 to the United States were €15.2 million in 2025. | 15.2 EUR million | 2025 | Eurostat |
| The average value of extra-EU imports of CN 20098938 was €3.68 per kilogram in 2025, calculated from Eurostat value and weight. | 3.68 EUR per kg | 2025 | Eurostat |
| France was the largest EU exporter of CN 20098938 to non-EU countries in 2025, at €10.9 million. | 10.9 EUR million | 2025 | Eurostat |
| The EU had 2,734 enterprises in NACE class C1032 (Manufacture of fruit and vegetable juice) in 2023. | 2,734 enterprises | 2023 | Eurostat |
| EU enterprises in NACE class C1032 had net turnover of €16.50 billion in 2023. | 16.50 EUR billion | 2023 | Eurostat |
| NACE class C1032 employed 41,900 people across the EU in 2023. | 41,900 persons employed | 2023 | Eurostat |
| The US had 368 private establishments in NAICS 311411 (Frozen fruit, juice, and vegetable manufacturing) in 2025. | 368 establishments | 2025 | U.S. Bureau of Labor Statistics |
| NAICS 311411 employed an average of 28,996 people in US private industry in 2025. | 28,996 jobs | 2025 | U.S. Bureau of Labor Statistics |
| US employment in NAICS 311411 changed by -2% between 2020 (29,738 jobs) and 2025, calculated from BLS figures. | -2 % change | 2025 | U.S. Bureau of Labor Statistics |
| Average annual pay in US NAICS 311411 was $68,002 in 2025. | 68,002 USD per year | 2025 | U.S. Bureau of Labor Statistics |
Sources and method
The figures on this page come from the public sources listed below. Read how we work.
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
Quoted lines
- Figure 1
DS-045409, reporter EU27_2020, product 20098938, partner EXT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 16900906
- Figure 2
DS-045409, reporter EU27_2020, product 20098938, flow import, 2020 VALUE_IN_EUROS 12302958; 2025 VALUE_IN_EUROS 16900906
- Figure 3
DS-045409, reporter EU27_2020, product 20098938, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 39510036
- Figure 4
DS-045409, reporter EU27_2020, product 20098938, partner INT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 92491017
- Figure 5
DS-045409, reporter EU27_2020, product 20098938, partner CR, flow import, 2025, VALUE_IN_EUROS 4564888
- Figure 6
DS-045409, reporter EU27_2020, product 20098938, partner US, flow export, 2025, VALUE_IN_EUROS 15243543
- Figure 7
DS-045409, reporter EU27_2020, product 20098938, flow import, 2025, VALUE_IN_EUROS 16900906, QUANTITY_IN_100KG 45971
- Figure 1
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
Quoted lines
- Figure 8
DS-045409, reporter FR, product 20098938, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 10899706
- Figure 8
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
Quoted lines
- Figure 9
sbs_ovw_act, geo EU27_2020, nace_r2 C1032, indic_sbs ENT_NR, 2023, 2734
- Figure 10
sbs_ovw_act, geo EU27_2020, nace_r2 C1032, indic_sbs NETTUR_MEUR, 2023, 16500
- Figure 11
sbs_ovw_act, geo EU27_2020, nace_r2 C1032, indic_sbs EMP_NR, 2023, 41900
- Figure 9
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 311411, 2025 (2026-11-04)
Quoted lines
- Figure 12
QCEW 2025 annual, US000, private, NAICS 311411, annual_avg_estabs 368
- Figure 13
QCEW 2025 annual, US000, private, NAICS 311411, annual_avg_emplvl 28996
- Figure 14
QCEW 2020 annual_avg_emplvl 29738; 2025 annual_avg_emplvl 28996
- Figure 15
QCEW 2025 annual, US000, private, NAICS 311411, avg_annual_pay 68002
- Figure 12
Buyers and suppliers
Who buys
- Consumers
- Health stores
- Cafes
Large non-EU suppliers to the EU
What the full report covers
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the European Union market - 03Market size, 2021 to 2025
Historical series and growth rates - 04Outlook to 2031
Base, low and high scenarios with stated assumptions - 05Rules, policy and deadlines
Regulation and programmes that change demand - 06Drivers and barriers
What accelerates or slows adoption, by customer segment - 07Prices, costs and margins
Unit economics where public data allows - 08Competitive landscape
8 to 12 company profiles with recent moves - 09Opportunities and risks
For new entrants, suppliers and investors - 10Method and sources
Every assumption and source, listed
Included with the full report
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- Method note and assumptions
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Frequently asked questions
How big is the EU aloe vera juice market?
There is no single official market total. Eurostat trade data shows the EU imported €16.9 million of goods under CN 20098938 from outside the EU in 2025 and exported €39.5 million.
Where does the EU import aloe vera juice from?
Costa Rica was the largest non-EU supplier in 2025. Other large suppliers included Serbia, Switzerland, Türkiye.
What is the average import price of aloe vera juice in the EU?
Dividing Eurostat import value by weight gives about €3.68 per kilogram for CN 20098938 in 2025.
Which EU countries export the most aloe vera juice?
France led EU exports to non-EU countries in 2025, followed by Netherlands, Poland.
How many US companies are in the aloe vera juice industry?
BLS counts 368 private establishments in NAICS 311411 (Frozen fruit, juice, and vegetable manufacturing), the closest official industry.
How many EU companies are in the aloe vera juice industry?
Eurostat counts 2,734 enterprises in NACE class C1032 (Manufacture of fruit and vegetable juice).
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