Stratum Market Research
Request a sample

Consumer, Food & RetailEuropean UnionUpdated 4 Nov 2026

Anti wrinkle products Market 2026: trade data and key figures

The EU imported €3.73 billion of anti wrinkle products and related goods (CN 33049900) from outside the EU in 2025. That was 44% more than in 2020. Korea, Republic of was the largest outside supplier.

Edited by the Stratum Market Research editorial team. Updated 4 Nov 2026.

Headline figure

3.73EUR billion

EU imports from outside the EU, 2025

Extra-EU imports of CN 33049900, EUR million20202025 Eurostat, 4 Nov 2026

+44 % change

Extra-EU imports of CN 33049900 were up 44% in 2025 compared with 2020 (€2.59 billion), calculated from Eurostat values.

Eurostat

12.10 EUR billion

EU exports of CN 33049900 to countries outside the EU were worth €12.10 billion in 2025.

Eurostat

13.14 EUR billion

Trade between EU member states in CN 33049900 (intra-EU arrivals) came to €13.14 billion in 2025.

Eurostat
ChartExtra-EU imports of CN 33049900, EUR million
Extra-EU imports of CN 33049900, EUR million01,0002,0003,0004,0002020: 2,586 EUR million2,58620202021: 2,832 EUR million20212022: 3,122 EUR million20222023: 3,190 EUR million20232024: 3,427 EUR million20242025: 3,731 EUR million3,7312025

Source: Eurostat

Why this market is moving now

  • Extra-EU import value moved +44% from 2020 to 2025, a direct read on EU demand for sourced supply.
  • Supply is concentrated: one country provided a large share of extra-EU imports in 2025.
  • US employment in the core industry shifted -1% since 2020.

What this market covers

Creams, serums and treatments sold to smooth fine lines and signs of skin ageing. Buyers are adult consumers shopping at beauty retailers, pharmacies and online stores.

Typical segments

  • Retinol creams
  • Peptide serums
  • Eye creams
  • Night treatments

Who buys

  • Beauty retailers
  • Pharmacies
  • Online shoppers

Largest non-EU suppliers to the EU

CountryImport value
Korea, Republic of942.6 EUR million
United States from 1995 -> 2000)741.5 EUR million
United Kingdom578.8 EUR million
Switzerland414.5 EUR million
China411.2 EUR million
Canada173.1 EUR million

Key figures

Each figure links to the page it came from.

FigureValueYearSource
The EU imported €3.73 billion of products under CN code 33049900 (Beauty or make-up preparations and preparations for the care of the skin (other than) from outside the EU in 2025.3.73 EUR billion2025Eurostat
Extra-EU imports of CN 33049900 were up 44% in 2025 compared with 2020 (€2.59 billion), calculated from Eurostat values.+44 % change2025Eurostat
EU exports of CN 33049900 to countries outside the EU were worth €12.10 billion in 2025.12.10 EUR billion2025Eurostat
Trade between EU member states in CN 33049900 (intra-EU arrivals) came to €13.14 billion in 2025.13.14 EUR billion2025Eurostat
Korea, Republic of was the largest non-EU supplier of CN 33049900 to the EU in 2025, with €942.6 million, or 25% of extra-EU imports.942.6 EUR million2025Eurostat
EU exports of CN 33049900 to the United States were €1.31 billion in 2025.1.31 EUR billion2025Eurostat
The average value of extra-EU imports of CN 33049900 was €24.66 per kilogram in 2025, calculated from Eurostat value and weight.24.66 EUR per kg2025Eurostat
France was the largest EU exporter of CN 33049900 to non-EU countries in 2025, at €5.64 billion.5.64 EUR billion2025Eurostat
The EU had 8,000 enterprises in NACE class C2042 (Manufacture of perfumes and toilet preparations) in 2023.8,000 enterprises2023Eurostat
EU enterprises in NACE class C2042 had net turnover of €66.50 billion in 2022.66.50 EUR billion2022Eurostat
NACE class C2042 employed 190,000 people across the EU in 2023.190,000 persons employed2023Eurostat
The US had 1,857 private establishments in NAICS 325620 (Toilet preparation manufacturing) in 2025.1,857 establishments2025U.S. Bureau of Labor Statistics
NAICS 325620 employed an average of 54,384 people in US private industry in 2025.54,384 jobs2025U.S. Bureau of Labor Statistics
US employment in NAICS 325620 changed by -1% between 2020 (55,029 jobs) and 2025, calculated from BLS figures.-1 % change2025U.S. Bureau of Labor Statistics
Average annual pay in US NAICS 325620 was $81,072 in 2025.81,072 USD per year2025U.S. Bureau of Labor Statistics

What the full report covers

Illustration of a report page with its five main parts numbered12345
  1. 1

    Executive summary

    The answer on two pages: size, growth and what drives it.

  2. 2

    Market size and outlook

    History, the current year and a five-year view with base, low and high cases.

  3. 3

    Segments and regions

    Splits by product, buyer and geography across the US, Europe and MEA.

  4. 4

    Company profiles

    The main players, how they compete and where they are investing.

  5. 5

    Data and method

    Every figure in Excel, with the sources and assumptions behind it.

  1. 01Executive summary
    The answer in one page: size, direction and what moves it
  2. 02Market definition and scope
    What is in and out of the European Union market
  3. 03Market size, 2021 to 2025
    Historical series and growth rates
  4. 04Outlook to 2031
    Base, low and high scenarios with stated assumptions
  5. 05Rules, policy and deadlines
    Regulation and programmes that change demand
  6. 06Drivers and barriers
    What accelerates or slows adoption, by customer segment
  7. 07Prices, costs and margins
    Unit economics where public data allows
  8. 08Competitive landscape
    8 to 12 company profiles with recent moves
  9. 09Opportunities and risks
    For new entrants, suppliers and investors
  10. 10Method and sources
    Every assumption and source, listed

Included with the full report

  • PDF report, 40 to 60 pages
  • Excel data pack
  • Ready-to-use charts
  • Method note and assumptions
  • Written to order in 5 working days

Frequently asked questions

How big is the EU anti wrinkle products market?

There is no single official market total. Eurostat trade data shows the EU imported €3.73 billion of goods under CN 33049900 from outside the EU in 2025 and exported €12.10 billion.

Where does the EU import anti wrinkle products from?

Korea, Republic of was the largest non-EU supplier in 2025. The next largest were United States from 1995 -> 2000), United Kingdom, Switzerland.

What is the average import price of anti wrinkle products in the EU?

Dividing Eurostat import value by weight gives about €24.66 per kilogram for CN 33049900 in 2025.

Which EU countries export the most anti wrinkle products?

France led EU exports to non-EU countries in 2025, followed by Germany, Spain.

How many US companies are in the anti wrinkle products industry?

BLS counts 1,857 private establishments in NAICS 325620 (Toilet preparation manufacturing), the closest official industry.

How many EU companies are in the anti wrinkle products industry?

Eurostat counts 8,000 enterprises in NACE class C2042 (Manufacture of perfumes and toilet preparations).

Sources and method

The figures on this page come from the public sources listed below. Read how we work.

  1. Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)DS-045409, reporter EU27_2020, product 33049900, partner EXT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 3730892986
  2. Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)DS-045409, reporter EU27_2020, product 33049900, flow import, 2020 VALUE_IN_EUROS 2585502907; 2025 VALUE_IN_EUROS 3730892986
  3. Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)DS-045409, reporter EU27_2020, product 33049900, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 12096702219
  4. Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)DS-045409, reporter EU27_2020, product 33049900, partner INT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 13139888743
  5. Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)DS-045409, reporter EU27_2020, product 33049900, partner KR, flow import, 2025, VALUE_IN_EUROS 942600036
  6. Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)DS-045409, reporter EU27_2020, product 33049900, partner US, flow export, 2025, VALUE_IN_EUROS 1314938091
  7. Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)DS-045409, reporter EU27_2020, product 33049900, flow import, 2025, VALUE_IN_EUROS 3730892986, QUANTITY_IN_100KG 1513027
  8. Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)DS-045409, reporter FR, product 33049900, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 5639660853
  9. Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)sbs_ovw_act, geo EU27_2020, nace_r2 C2042, indic_sbs ENT_NR, 2023, 8000
  10. Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)sbs_ovw_act, geo EU27_2020, nace_r2 C2042, indic_sbs NETTUR_MEUR, 2022, 66500
  11. Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)sbs_ovw_act, geo EU27_2020, nace_r2 C2042, indic_sbs EMP_NR, 2023, 190000
  12. U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 325620, 2025 (2026-11-04)QCEW 2025 annual, US000, private, NAICS 325620, annual_avg_estabs 1857
  13. U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 325620, 2025 (2026-11-04)QCEW 2025 annual, US000, private, NAICS 325620, annual_avg_emplvl 54384
  14. U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 325620, 2025 (2026-11-04)QCEW 2020 annual_avg_emplvl 55029; 2025 annual_avg_emplvl 54384
  15. U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 325620, 2025 (2026-11-04)QCEW 2025 annual, US000, private, NAICS 325620, avg_annual_pay 81072

Free sample

Get a free sample of this report

We send the table of contents, two sample chapters and the method note, usually within one working day. You owe us nothing for asking.

  • Full table of contents
  • Two sample chapters
  • Method note and data outline
A market, a region or the decision you are making helps us pick the right chapters.

We use your details only to reply. See our privacy policy.

Full report $3,450Choose an edition