Why this market is moving now
- The 2025-2030 Dietary Guidelines set a protein goal of 1.2 to 1.6 grams per kilogram of body weight per day.
- BellRing's Premier Protein sales grew 17% in fiscal 2025.
- Two listed protein-food makers cite GLP-1 medication use as a demand factor in their annual reports.
Key figures
Each figure names the source it came from. Open the source list below to read the quoted line.
| Figure | Value | Year | Source |
|---|---|---|---|
| BellRing Brands' net sales rose 16% to $2,316.6 million in the year ended 30 September 2025, from $1,996.2 million. | 2,316.6 USD million | 2025 | BellRing Brands, Inc. |
| Premier Protein sales rose $286.3 million, or 17%, in BellRing's fiscal 2025, on 15% higher volumes. | 17 % growth | 2025 | BellRing Brands, Inc. |
| BellRing's net sales for the nine months ended 30 June 2026 were $1,706.4 million, against $1,668.4 million a year earlier. | 1,706.4 USD million (9 months) | 2026 | BellRing Brands, Inc. |
| BellRing lists growing interest in nutrition and wellness, including GLP-1 medication use, as a factor supporting growth of the convenient nutrition category. | n/a company statement | 2025 | BellRing Brands, Inc. |
| Simply Good Foods' net sales rose 9.0% to $1,450.9 million in the 52 weeks ended 30 August 2025, driven by Quest and OWYN volume growth. | 1,450.9 USD million | 2025 | The Simply Good Foods Company |
| Simply Good Foods names consumers using GLP-1 medications and weight management programs among those its protein products appeal to. | n/a company statement | 2025 | The Simply Good Foods Company |
| The Dietary Guidelines for Americans, 2025-2030 give a protein serving goal of 1.2 to 1.6 grams of protein per kilogram of body weight per day. | 1.2-1.6 g protein per kg body weight per day | 2026 | U.S. Department of Health and Human Services and U.S. Department of Agriculture |
Sources and method
The figures on this page come from the public sources listed below. Read how we work.
- BellRing Brands, Inc.: Form 10-K for the fiscal year ended September 30, 2025 (2025-11-18)
Quoted lines
- Figure 1
Net Sales $ 2,316.6 $ 1,996.2 $ 320.4 16 %
- Figure 2
Sales of Premier Protein products were up $286.3 million, or 17%, driven by 15% higher volumes
- Figure 4
growing interest in nutrition and wellness (including the use of GLP-1 medication)
- Figure 1
- BellRing Brands, Inc.: Form 10-Q for the quarter ended June 30, 2026 (2026-08-04)
Quoted lines
- Figure 3
Net Sales $ 570.4 $ 547.5 $ 1,706.4 $ 1,668.4
- Figure 3
- The Simply Good Foods Company: Form 10-K for the fiscal year ended August 30, 2025 (2025-10-28)
Quoted lines
- Figure 5
our net sales increased $119.6 million, or 9.0%, to $1,450.9 million
- Figure 6
consumers looking to manage weight through the several approaches including using medications such as GLP-1s and weight management programs
- Figure 5
- U.S. Department of Health and Human Services and U.S. Department of Agriculture: Dietary Guidelines for Americans, 2025-2030 (2026-01-07)
Quoted lines
- Figure 7
Protein serving goals: 1.2–1.6 grams of protein per kilogram of body weight per day
- Figure 7
Companies to watch
BellRing Brands (Premier Protein, Dymatize)
Convenient nutrition company; net sales of $2,316.6 million in fiscal 2025.
The Simply Good Foods Company (Quest, OWYN, Atkins)
Protein bars, shakes and snacks; net sales of $1,450.9 million in fiscal 2025.
What the full report covers
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the United States market - 03Market size, 2021 to 2025
Historical series and growth rates - 04Outlook to 2031
Base, low and high scenarios with stated assumptions - 05Rules, policy and deadlines
Regulation and programmes that change demand - 06Drivers and barriers
What accelerates or slows adoption, by customer segment - 07Prices, costs and margins
Unit economics where public data allows - 08Competitive landscape
8 to 12 company profiles with recent moves - 09Opportunities and risks
For new entrants, suppliers and investors - 10Method and sources
Every assumption and source, listed
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Frequently asked questions
How big is the US high-protein food market?
There is no published total for the whole category. Two listed specialists give a guide: BellRing Brands reported $2,316.6 million of net sales in fiscal 2025 and Simply Good Foods $1,450.9 million.
How much protein do the US dietary guidelines recommend?
The 2025-2030 Dietary Guidelines for Americans give a protein serving goal of 1.2 to 1.6 grams per kilogram of body weight per day, adjusted to individual calorie needs.
Is Premier Protein still growing?
BellRing's net sales grew 16% in fiscal 2025, with Premier Protein up 17%. For the nine months to 30 June 2026 net sales were $1,706.4 million versus $1,668.4 million a year earlier.
Do GLP-1 drugs affect protein food demand?
BellRing and Simply Good Foods both name GLP-1 medication use in their annual reports as a factor in demand for protein products. Neither puts a number on it.
Who are the main high-protein food companies?
Among listed companies, BellRing Brands (Premier Protein, Dymatize) and Simply Good Foods (Quest, OWYN, Atkins) are protein specialists.
How fast is Simply Good Foods growing?
Simply Good Foods reported net sales up 9.0% to $1,450.9 million in fiscal 2025, driven by Quest and OWYN volume growth.
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