+43 % change
Extra-EU imports of CN 39199080 were up 43% in 2025 compared with 2020 (€904.6 million), calculated from Eurostat values.
Eurostat1.95 EUR billion
EU exports of CN 39199080 to countries outside the EU were worth €1.95 billion in 2025.
Eurostat3.64 EUR billion
Trade between EU member states in CN 39199080 (intra-EU arrivals) came to €3.64 billion in 2025.
EurostatSource: Eurostat
Why this market is moving now
- Extra-EU import value moved +43% from 2020 to 2025, a direct read on EU demand for sourced supply.
- Supply is concentrated: one country provided a large share of extra-EU imports in 2025.
- US employment in the core industry shifted -5% since 2020.
What this market covers
Adhesive vinyl films that change the colour or finish of a vehicle or add advertising. Wrap installers, fleets and car owners buy them.
Typical segments
- Colour change film
- Printed advertising film
- Paint protection film
- Chrome and textured film
Who buys
- Wrap installers
- Fleet operators
- Private vehicle owners
Largest non-EU suppliers to the EU
| Country | Import value |
|---|---|
| United States from 1995 -> 2000) | 337.4 EUR million |
| China | 311.6 EUR million |
| United Kingdom | 246.3 EUR million |
| Korea, Republic of | 100.6 EUR million |
| Japan | 71.3 EUR million |
| Türkiye | 36.4 EUR million |
Key figures
Each figure links to the page it came from.
| Figure | Value | Year | Source |
|---|---|---|---|
| The EU imported €1.29 billion of products under CN code 39199080 (Self-adhesive plates, sheets, film, foil, tape, strip and other flat shapes, of plastics,) from outside the EU in 2025. | 1.29 EUR billion | 2025 | Eurostat |
| Extra-EU imports of CN 39199080 were up 43% in 2025 compared with 2020 (€904.6 million), calculated from Eurostat values. | +43 % change | 2025 | Eurostat |
| EU exports of CN 39199080 to countries outside the EU were worth €1.95 billion in 2025. | 1.95 EUR billion | 2025 | Eurostat |
| Trade between EU member states in CN 39199080 (intra-EU arrivals) came to €3.64 billion in 2025. | 3.64 EUR billion | 2025 | Eurostat |
| United States from 1995 -> 2000) was the largest non-EU supplier of CN 39199080 to the EU in 2025, with €337.4 million, or 26% of extra-EU imports. | 337.4 EUR million | 2025 | Eurostat |
| EU exports of CN 39199080 to the United States were €247.6 million in 2025. | 247.6 EUR million | 2025 | Eurostat |
| The average value of extra-EU imports of CN 39199080 was €10.17 per kilogram in 2025, calculated from Eurostat value and weight. | 10.17 EUR per kg | 2025 | Eurostat |
| Germany was the largest EU exporter of CN 39199080 to non-EU countries in 2025, at €771.9 million. | 771.9 EUR million | 2025 | Eurostat |
| The EU had 5,480 enterprises in NACE class C2221 (Manufacture of plastic plates, sheets, tubes and profiles) in 2023. | 5,480 enterprises | 2023 | Eurostat |
| EU enterprises in NACE class C2221 had net turnover of €107.00 billion in 2023. | 107.00 EUR billion | 2023 | Eurostat |
| NACE class C2221 employed 370,000 people across the EU in 2023. | 370,000 persons employed | 2023 | Eurostat |
| The US had 540 private establishments in NAICS 326113 (Unlaminated plastics film and sheet (except packaging) manufacturing) in 2025. | 540 establishments | 2025 | U.S. Bureau of Labor Statistics |
| NAICS 326113 employed an average of 34,991 people in US private industry in 2025. | 34,991 jobs | 2025 | U.S. Bureau of Labor Statistics |
| US employment in NAICS 326113 changed by -5% between 2020 (36,689 jobs) and 2025, calculated from BLS figures. | -5 % change | 2025 | U.S. Bureau of Labor Statistics |
| Average annual pay in US NAICS 326113 was $76,830 in 2025. | 76,830 USD per year | 2025 | U.S. Bureau of Labor Statistics |
What the full report covers
- 1
Executive summary
The answer on two pages: size, growth and what drives it.
- 2
Market size and outlook
History, the current year and a five-year view with base, low and high cases.
- 3
Segments and regions
Splits by product, buyer and geography across the US, Europe and MEA.
- 4
Company profiles
The main players, how they compete and where they are investing.
- 5
Data and method
Every figure in Excel, with the sources and assumptions behind it.
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the European Union market - 03Market size, 2021 to 2025
Historical series and growth rates - 04Outlook to 2031
Base, low and high scenarios with stated assumptions - 05Rules, policy and deadlines
Regulation and programmes that change demand - 06Drivers and barriers
What accelerates or slows adoption, by customer segment - 07Prices, costs and margins
Unit economics where public data allows - 08Competitive landscape
8 to 12 company profiles with recent moves - 09Opportunities and risks
For new entrants, suppliers and investors - 10Method and sources
Every assumption and source, listed
Included with the full report
- PDF report, 40 to 60 pages
- Excel data pack
- Ready-to-use charts
- Method note and assumptions
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Frequently asked questions
How big is the EU automotive wrap film market?
There is no single official market total. Eurostat trade data shows the EU imported €1.29 billion of goods under CN 39199080 from outside the EU in 2025 and exported €1.95 billion.
Where does the EU import automotive wrap film from?
United States from 1995 -> 2000) was the largest non-EU supplier in 2025. The next largest were China, United Kingdom, Korea, Republic of.
What is the average import price of automotive wrap film in the EU?
Dividing Eurostat import value by weight gives about €10.17 per kilogram for CN 39199080 in 2025.
Which EU countries export the most automotive wrap film?
Germany led EU exports to non-EU countries in 2025, followed by Belgium, Italy.
How many US companies are in the automotive wrap film industry?
BLS counts 540 private establishments in NAICS 326113 (Unlaminated plastics film and sheet (except packaging) manufacturing), the closest official industry.
How many EU companies are in the automotive wrap film industry?
Eurostat counts 5,480 enterprises in NACE class C2221 (Manufacture of plastic plates, sheets, tubes and profiles).
Sources and method
The figures on this page come from the public sources listed below. Read how we work.
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 39199080, partner EXT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 1289324882
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 39199080, flow import, 2020 VALUE_IN_EUROS 904625496; 2025 VALUE_IN_EUROS 1289324882
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 39199080, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 1946619563
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 39199080, partner INT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 3639256626
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 39199080, partner US, flow import, 2025, VALUE_IN_EUROS 337401034
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 39199080, partner US, flow export, 2025, VALUE_IN_EUROS 247610050
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 39199080, flow import, 2025, VALUE_IN_EUROS 1289324882, QUANTITY_IN_100KG 1268210
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter DE, product 39199080, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 771904887
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
sbs_ovw_act, geo EU27_2020, nace_r2 C2221, indic_sbs ENT_NR, 2023, 5480
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
sbs_ovw_act, geo EU27_2020, nace_r2 C2221, indic_sbs NETTUR_MEUR, 2023, 107000
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
sbs_ovw_act, geo EU27_2020, nace_r2 C2221, indic_sbs EMP_NR, 2023, 370000
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 326113, 2025 (2026-11-04)
QCEW 2025 annual, US000, private, NAICS 326113, annual_avg_estabs 540
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 326113, 2025 (2026-11-04)
QCEW 2025 annual, US000, private, NAICS 326113, annual_avg_emplvl 34991
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 326113, 2025 (2026-11-04)
QCEW 2020 annual_avg_emplvl 36689; 2025 annual_avg_emplvl 34991
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 326113, 2025 (2026-11-04)
QCEW 2025 annual, US000, private, NAICS 326113, avg_annual_pay 76830
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