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Consumer, Food & RetailEuropean UnionUpdated 4 Nov 2026

Baby stroller Market 2026: trade data and key figures

The EU imported €354.2 million of baby stroller and related goods (CN 87150010) from outside the EU in 2025. That was 17% more than in 2020. China was the largest outside supplier.

Edited by the Stratum Market Research editorial team. Updated 4 Nov 2026.

Headline figure

354.2EUR million

EU imports from outside the EU, 2025

Extra-EU imports of CN 87150010, EUR million20202025 Eurostat, 4 Nov 2026

+17 % change

Extra-EU imports of CN 87150010 were up 17% in 2025 compared with 2020 (€303.2 million), calculated from Eurostat values.

Eurostat

110.4 EUR million

EU exports of CN 87150010 to countries outside the EU were worth €110.4 million in 2025.

Eurostat

314.8 EUR million

Trade between EU member states in CN 87150010 (intra-EU arrivals) came to €314.8 million in 2025.

Eurostat
ChartExtra-EU imports of CN 87150010, EUR million
Extra-EU imports of CN 87150010, EUR million01252503755002020: 303 EUR million30320202021: 311 EUR million20212022: 415 EUR million20222023: 340 EUR million20232024: 383 EUR million20242025: 354 EUR million3542025

Source: Eurostat

Why this market is moving now

  • Extra-EU import value moved +17% from 2020 to 2025, a direct read on EU demand for sourced supply.
  • Supply is concentrated: one country provided a large share of extra-EU imports in 2025.
  • US employment in the core industry shifted +23% since 2020.

What this market covers

Wheeled push chairs that carry infants and toddlers outdoors. Parents buy them through baby stores, department stores and online shops.

Typical segments

  • Full size strollers
  • Lightweight strollers
  • Jogging strollers
  • Double strollers
  • Travel systems

Who buys

  • Parents
  • Baby retailers
  • Online retailers

Largest non-EU suppliers to the EU

CountryImport value
China347.8 EUR million
Taiwan3.4 EUR million
Hong Kong1.3 EUR million
United Kingdom0.8 EUR million
Countries and territories not specified within the framework of extra-Union trade0.2 EUR million
Switzerland0.2 EUR million

Key figures

Each figure links to the page it came from.

FigureValueYearSource
The EU imported €354.2 million of products under CN code 87150010 (Baby carriages) from outside the EU in 2025.354.2 EUR million2025Eurostat
Extra-EU imports of CN 87150010 were up 17% in 2025 compared with 2020 (€303.2 million), calculated from Eurostat values.+17 % change2025Eurostat
EU exports of CN 87150010 to countries outside the EU were worth €110.4 million in 2025.110.4 EUR million2025Eurostat
Trade between EU member states in CN 87150010 (intra-EU arrivals) came to €314.8 million in 2025.314.8 EUR million2025Eurostat
China was the largest non-EU supplier of CN 87150010 to the EU in 2025, with €347.8 million, or 98% of extra-EU imports.347.8 EUR million2025Eurostat
EU exports of CN 87150010 to the United States were €3.7 million in 2025.3.7 EUR million2025Eurostat
The average value of extra-EU imports of CN 87150010 was €8.53 per kilogram in 2025, calculated from Eurostat value and weight.8.53 EUR per kg2025Eurostat
Poland was the largest EU exporter of CN 87150010 to non-EU countries in 2025, at €34.0 million.34.0 EUR million2025Eurostat
The EU had 485 enterprises in NACE class C3099 (Manufacture of other transport equipment n.e.c.) in 2023.485 enterprises2023Eurostat
EU enterprises in NACE class C3099 had net turnover of €805.0 million in 2023.805.0 EUR million2023Eurostat
NACE class C3099 employed 4,716 people across the EU in 2023.4,716 persons employed2023Eurostat
The US had 7,914 private establishments in NAICS 339999 (All other miscellaneous manufacturing) in 2025.7,914 establishments2025U.S. Bureau of Labor Statistics
NAICS 339999 employed an average of 73,457 people in US private industry in 2025.73,457 jobs2025U.S. Bureau of Labor Statistics
US employment in NAICS 339999 changed by +23% between 2020 (59,606 jobs) and 2025, calculated from BLS figures.+23 % change2025U.S. Bureau of Labor Statistics
Average annual pay in US NAICS 339999 was $76,940 in 2025.76,940 USD per year2025U.S. Bureau of Labor Statistics

What the full report covers

Illustration of a report page with its five main parts numbered12345
  1. 1

    Executive summary

    The answer on two pages: size, growth and what drives it.

  2. 2

    Market size and outlook

    History, the current year and a five-year view with base, low and high cases.

  3. 3

    Segments and regions

    Splits by product, buyer and geography across the US, Europe and MEA.

  4. 4

    Company profiles

    The main players, how they compete and where they are investing.

  5. 5

    Data and method

    Every figure in Excel, with the sources and assumptions behind it.

  1. 01Executive summary
    The answer in one page: size, direction and what moves it
  2. 02Market definition and scope
    What is in and out of the European Union market
  3. 03Market size, 2021 to 2025
    Historical series and growth rates
  4. 04Outlook to 2031
    Base, low and high scenarios with stated assumptions
  5. 05Rules, policy and deadlines
    Regulation and programmes that change demand
  6. 06Drivers and barriers
    What accelerates or slows adoption, by customer segment
  7. 07Prices, costs and margins
    Unit economics where public data allows
  8. 08Competitive landscape
    8 to 12 company profiles with recent moves
  9. 09Opportunities and risks
    For new entrants, suppliers and investors
  10. 10Method and sources
    Every assumption and source, listed

Included with the full report

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  • Excel data pack
  • Ready-to-use charts
  • Method note and assumptions
  • Written to order in 5 working days

Frequently asked questions

How big is the EU baby stroller market?

There is no single official market total. Eurostat trade data shows the EU imported €354.2 million of goods under CN 87150010 from outside the EU in 2025 and exported €110.4 million.

Where does the EU import baby stroller from?

China was the largest non-EU supplier in 2025. The next largest were Taiwan, Hong Kong, United Kingdom.

What is the average import price of baby stroller in the EU?

Dividing Eurostat import value by weight gives about €8.53 per kilogram for CN 87150010 in 2025.

Which EU countries export the most baby stroller?

Poland led EU exports to non-EU countries in 2025, followed by Germany, Netherlands.

How many US companies are in the baby stroller industry?

BLS counts 7,914 private establishments in NAICS 339999 (All other miscellaneous manufacturing), the closest official industry.

How many EU companies are in the baby stroller industry?

Eurostat counts 485 enterprises in NACE class C3099 (Manufacture of other transport equipment n.e.c.).

Sources and method

The figures on this page come from the public sources listed below. Read how we work.

  1. Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)DS-045409, reporter EU27_2020, product 87150010, partner EXT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 354165369
  2. Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)DS-045409, reporter EU27_2020, product 87150010, flow import, 2020 VALUE_IN_EUROS 303175389; 2025 VALUE_IN_EUROS 354165369
  3. Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)DS-045409, reporter EU27_2020, product 87150010, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 110391283
  4. Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)DS-045409, reporter EU27_2020, product 87150010, partner INT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 314754015
  5. Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)DS-045409, reporter EU27_2020, product 87150010, partner CN, flow import, 2025, VALUE_IN_EUROS 347782544
  6. Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)DS-045409, reporter EU27_2020, product 87150010, partner US, flow export, 2025, VALUE_IN_EUROS 3662377
  7. Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)DS-045409, reporter EU27_2020, product 87150010, flow import, 2025, VALUE_IN_EUROS 354165369, QUANTITY_IN_100KG 415353
  8. Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)DS-045409, reporter PL, product 87150010, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 33980606
  9. Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)sbs_ovw_act, geo EU27_2020, nace_r2 C3099, indic_sbs ENT_NR, 2023, 485
  10. Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)sbs_ovw_act, geo EU27_2020, nace_r2 C3099, indic_sbs NETTUR_MEUR, 2023, 805
  11. Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)sbs_ovw_act, geo EU27_2020, nace_r2 C3099, indic_sbs EMP_NR, 2023, 4716
  12. U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 339999, 2025 (2026-11-04)QCEW 2025 annual, US000, private, NAICS 339999, annual_avg_estabs 7914
  13. U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 339999, 2025 (2026-11-04)QCEW 2025 annual, US000, private, NAICS 339999, annual_avg_emplvl 73457
  14. U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 339999, 2025 (2026-11-04)QCEW 2020 annual_avg_emplvl 59606; 2025 annual_avg_emplvl 73457
  15. U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 339999, 2025 (2026-11-04)QCEW 2025 annual, US000, private, NAICS 339999, avg_annual_pay 76940

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