+36 % change
Extra-EU imports of CN 22089056 were up 36% in 2025 compared with 2020 (€45.5 million), calculated from Eurostat values.
Eurostat39.7 EUR million
EU exports of CN 22089056 to countries outside the EU were worth €39.7 million in 2025.
Eurostat64.9 EUR million
Trade between EU member states in CN 22089056 (intra-EU arrivals) came to €64.9 million in 2025.
EurostatSource: Eurostat
Why this market is moving now
- Extra-EU import value moved +36% from 2020 to 2025, a direct read on EU demand for sourced supply.
- Supply is concentrated: one country provided a large share of extra-EU imports in 2025.
- US employment in the core industry shifted +43% since 2020.
What this market covers
Chinese distilled grain spirit made by solid state fermentation and sold in several aroma styles. Buyers are consumers, gift buyers, restaurants and bars.
Typical segments
- Strong aroma baijiu
- Sauce aroma baijiu
- Light aroma baijiu
- Rice aroma baijiu
Who buys
- Consumers and gift buyers
- Restaurants
- Bars and distributors
Largest non-EU suppliers to the EU
| Country | Import value |
|---|---|
| Türkiye | 18.5 EUR million |
| Mexico | 14.8 EUR million |
| China | 13.1 EUR million |
| Colombia | 6.9 EUR million |
| Norway | 5.8 EUR million |
| United States from 1995 -> 2000) | 0.5 EUR million |
Key figures
Each figure links to the page it came from.
| Figure | Value | Year | Source |
|---|---|---|---|
| The EU imported €61.7 million of products under CN code 22089056 (Spirits in containers holding <= 2 l) from outside the EU in 2025. | 61.7 EUR million | 2025 | Eurostat |
| Extra-EU imports of CN 22089056 were up 36% in 2025 compared with 2020 (€45.5 million), calculated from Eurostat values. | +36 % change | 2025 | Eurostat |
| EU exports of CN 22089056 to countries outside the EU were worth €39.7 million in 2025. | 39.7 EUR million | 2025 | Eurostat |
| Trade between EU member states in CN 22089056 (intra-EU arrivals) came to €64.9 million in 2025. | 64.9 EUR million | 2025 | Eurostat |
| Türkiye was the largest non-EU supplier of CN 22089056 to the EU in 2025, with €18.5 million, or 30% of extra-EU imports. | 18.5 EUR million | 2025 | Eurostat |
| EU exports of CN 22089056 to the United States were €5.6 million in 2025. | 5.6 EUR million | 2025 | Eurostat |
| The average value of extra-EU imports of CN 22089056 was €9.21 per kilogram in 2025, calculated from Eurostat value and weight. | 9.21 EUR per kg | 2025 | Eurostat |
| Netherlands was the largest EU exporter of CN 22089056 to non-EU countries in 2025, at €9.9 million. | 9.9 EUR million | 2025 | Eurostat |
| The EU had 9,000 enterprises in NACE class C1101 (Distilling, rectifying and blending of spirits) in 2022. | 9,000 enterprises | 2022 | Eurostat |
| EU enterprises in NACE class C1101 had net turnover of €25.92 billion in 2023. | 25.92 EUR billion | 2023 | Eurostat |
| NACE class C1101 employed 50,340 people across the EU in 2021. | 50,340 persons employed | 2021 | Eurostat |
| The US had 1,872 private establishments in NAICS 312140 (Distilleries) in 2025. | 1,872 establishments | 2025 | U.S. Bureau of Labor Statistics |
| NAICS 312140 employed an average of 25,949 people in US private industry in 2025. | 25,949 jobs | 2025 | U.S. Bureau of Labor Statistics |
| US employment in NAICS 312140 changed by +43% between 2020 (18,148 jobs) and 2025, calculated from BLS figures. | +43 % change | 2025 | U.S. Bureau of Labor Statistics |
| Average annual pay in US NAICS 312140 was $75,989 in 2025. | 75,989 USD per year | 2025 | U.S. Bureau of Labor Statistics |
What the full report covers
- 1
Executive summary
The answer on two pages: size, growth and what drives it.
- 2
Market size and outlook
History, the current year and a five-year view with base, low and high cases.
- 3
Segments and regions
Splits by product, buyer and geography across the US, Europe and MEA.
- 4
Company profiles
The main players, how they compete and where they are investing.
- 5
Data and method
Every figure in Excel, with the sources and assumptions behind it.
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the European Union market - 03Market size, 2021 to 2025
Historical series and growth rates - 04Outlook to 2031
Base, low and high scenarios with stated assumptions - 05Rules, policy and deadlines
Regulation and programmes that change demand - 06Drivers and barriers
What accelerates or slows adoption, by customer segment - 07Prices, costs and margins
Unit economics where public data allows - 08Competitive landscape
8 to 12 company profiles with recent moves - 09Opportunities and risks
For new entrants, suppliers and investors - 10Method and sources
Every assumption and source, listed
Included with the full report
- PDF report, 40 to 60 pages
- Excel data pack
- Ready-to-use charts
- Method note and assumptions
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Frequently asked questions
How big is the EU baijiu market?
There is no single official market total. Eurostat trade data shows the EU imported €61.7 million of goods under CN 22089056 from outside the EU in 2025 and exported €39.7 million.
Where does the EU import baijiu from?
Türkiye was the largest non-EU supplier in 2025. The next largest were Mexico, China, Colombia.
What is the average import price of baijiu in the EU?
Dividing Eurostat import value by weight gives about €9.21 per kilogram for CN 22089056 in 2025.
Which EU countries export the most baijiu?
Netherlands led EU exports to non-EU countries in 2025, followed by Poland, Germany.
How many US companies are in the baijiu industry?
BLS counts 1,872 private establishments in NAICS 312140 (Distilleries), the closest official industry.
How many EU companies are in the baijiu industry?
Eurostat counts 9,000 enterprises in NACE class C1101 (Distilling, rectifying and blending of spirits).
Sources and method
The figures on this page come from the public sources listed below. Read how we work.
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 22089056, partner EXT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 61748964
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 22089056, flow import, 2020 VALUE_IN_EUROS 45485921; 2025 VALUE_IN_EUROS 61748964
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 22089056, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 39664255
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 22089056, partner INT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 64853713
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 22089056, partner TR, flow import, 2025, VALUE_IN_EUROS 18463205
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 22089056, partner US, flow export, 2025, VALUE_IN_EUROS 5605217
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 22089056, flow import, 2025, VALUE_IN_EUROS 61748964, QUANTITY_IN_100KG 67050
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter NL, product 22089056, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 9940991
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
sbs_ovw_act, geo EU27_2020, nace_r2 C1101, indic_sbs ENT_NR, 2022, 9000
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
sbs_ovw_act, geo EU27_2020, nace_r2 C1101, indic_sbs NETTUR_MEUR, 2023, 25920
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
sbs_ovw_act, geo EU27_2020, nace_r2 C1101, indic_sbs EMP_NR, 2021, 50340
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 312140, 2025 (2026-11-04)
QCEW 2025 annual, US000, private, NAICS 312140, annual_avg_estabs 1872
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 312140, 2025 (2026-11-04)
QCEW 2025 annual, US000, private, NAICS 312140, annual_avg_emplvl 25949
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 312140, 2025 (2026-11-04)
QCEW 2020 annual_avg_emplvl 18148; 2025 annual_avg_emplvl 25949
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 312140, 2025 (2026-11-04)
QCEW 2025 annual, US000, private, NAICS 312140, avg_annual_pay 75989
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