+30 % change
Extra-EU imports of CN 22011011 were up 30% in 2025 compared with 2020 (€28.9 million), calculated from Eurostat values.
Eurostat699.0 EUR million
EU exports of CN 22011011 to countries outside the EU were worth €699.0 million in 2025.
Eurostat686.7 EUR million
Trade between EU member states in CN 22011011 (intra-EU arrivals) came to €686.7 million in 2025.
EurostatSource: Eurostat
Why this market is moving now
- Extra-EU import value moved +30% from 2020 to 2025, a direct read on EU demand for sourced supply.
- Supply is concentrated: one country provided a large share of extra-EU imports in 2025.
- US employment in the core industry shifted +26% since 2020.
What this market covers
Drinking water drawn from deep sea sources and desalted, sold in bottles for its mineral content. Buyers are premium water shoppers and health focused consumers.
Typical segments
- Mineral enriched water
- Desalinated deep sea water
- Functional beverages
- Premium gift packs
Who buys
- Supermarkets
- Online shoppers
- Hotels and restaurants
Largest non-EU suppliers to the EU
| Country | Import value |
|---|---|
| United Kingdom | 12.9 EUR million |
| Türkiye | 7.6 EUR million |
| Norway | 5.4 EUR million |
| Bosnia and Herzegovina | 3.5 EUR million |
| Fiji | 2.2 EUR million |
| Serbia | 2.2 EUR million |
Key figures
Each figure links to the page it came from.
| Figure | Value | Year | Source |
|---|---|---|---|
| The EU imported €37.5 million of products under CN code 22011011 (Mineral waters, natural, not containing added sugar or other sweetening matter nor) from outside the EU in 2025. | 37.5 EUR million | 2025 | Eurostat |
| Extra-EU imports of CN 22011011 were up 30% in 2025 compared with 2020 (€28.9 million), calculated from Eurostat values. | +30 % change | 2025 | Eurostat |
| EU exports of CN 22011011 to countries outside the EU were worth €699.0 million in 2025. | 699.0 EUR million | 2025 | Eurostat |
| Trade between EU member states in CN 22011011 (intra-EU arrivals) came to €686.7 million in 2025. | 686.7 EUR million | 2025 | Eurostat |
| United Kingdom was the largest non-EU supplier of CN 22011011 to the EU in 2025, with €12.9 million, or 34% of extra-EU imports. | 12.9 EUR million | 2025 | Eurostat |
| EU exports of CN 22011011 to the United States were €154.8 million in 2025. | 154.8 EUR million | 2025 | Eurostat |
| The average value of extra-EU imports of CN 22011011 was €0.26 per kilogram in 2025, calculated from Eurostat value and weight. | 0.26 EUR per kg | 2025 | Eurostat |
| France was the largest EU exporter of CN 22011011 to non-EU countries in 2025, at €323.4 million. | 323.4 EUR million | 2025 | Eurostat |
| The EU had 4,100 enterprises in NACE class C1107 (Manufacture of soft drinks; production of mineral waters and other bottled waters) in 2023. | 4,100 enterprises | 2023 | Eurostat |
| EU enterprises in NACE class C1107 had net turnover of €70.00 billion in 2023. | 70.00 EUR billion | 2023 | Eurostat |
| NACE class C1107 employed 140,000 people across the EU in 2023. | 140,000 persons employed | 2023 | Eurostat |
| The US had 794 private establishments in NAICS 312112 (Bottled water manufacturing) in 2025. | 794 establishments | 2025 | U.S. Bureau of Labor Statistics |
| NAICS 312112 employed an average of 21,284 people in US private industry in 2025. | 21,284 jobs | 2025 | U.S. Bureau of Labor Statistics |
| US employment in NAICS 312112 changed by +26% between 2020 (16,851 jobs) and 2025, calculated from BLS figures. | +26 % change | 2025 | U.S. Bureau of Labor Statistics |
| Average annual pay in US NAICS 312112 was $82,005 in 2025. | 82,005 USD per year | 2025 | U.S. Bureau of Labor Statistics |
What the full report covers
- 1
Executive summary
The answer on two pages: size, growth and what drives it.
- 2
Market size and outlook
History, the current year and a five-year view with base, low and high cases.
- 3
Segments and regions
Splits by product, buyer and geography across the US, Europe and MEA.
- 4
Company profiles
The main players, how they compete and where they are investing.
- 5
Data and method
Every figure in Excel, with the sources and assumptions behind it.
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the European Union market - 03Market size, 2021 to 2025
Historical series and growth rates - 04Outlook to 2031
Base, low and high scenarios with stated assumptions - 05Rules, policy and deadlines
Regulation and programmes that change demand - 06Drivers and barriers
What accelerates or slows adoption, by customer segment - 07Prices, costs and margins
Unit economics where public data allows - 08Competitive landscape
8 to 12 company profiles with recent moves - 09Opportunities and risks
For new entrants, suppliers and investors - 10Method and sources
Every assumption and source, listed
Included with the full report
- PDF report, 40 to 60 pages
- Excel data pack
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- Method note and assumptions
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Frequently asked questions
How big is the EU bottled deep ocean water market?
There is no single official market total. Eurostat trade data shows the EU imported €37.5 million of goods under CN 22011011 from outside the EU in 2025 and exported €699.0 million.
Where does the EU import bottled deep ocean water from?
United Kingdom was the largest non-EU supplier in 2025. The next largest were Türkiye, Norway, Bosnia and Herzegovina.
What is the average import price of bottled deep ocean water in the EU?
Dividing Eurostat import value by weight gives about €0.26 per kilogram for CN 22011011 in 2025.
Which EU countries export the most bottled deep ocean water?
France led EU exports to non-EU countries in 2025, followed by Italy, Belgium.
How many US companies are in the bottled deep ocean water industry?
BLS counts 794 private establishments in NAICS 312112 (Bottled water manufacturing), the closest official industry.
How many EU companies are in the bottled deep ocean water industry?
Eurostat counts 4,100 enterprises in NACE class C1107 (Manufacture of soft drinks; production of mineral waters and other bottled waters).
Sources and method
The figures on this page come from the public sources listed below. Read how we work.
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 22011011, partner EXT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 37532405
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 22011011, flow import, 2020 VALUE_IN_EUROS 28924711; 2025 VALUE_IN_EUROS 37532405
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 22011011, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 699001833
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 22011011, partner INT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 686716938
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 22011011, partner GB, flow import, 2025, VALUE_IN_EUROS 12871864
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 22011011, partner US, flow export, 2025, VALUE_IN_EUROS 154839024
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 22011011, flow import, 2025, VALUE_IN_EUROS 37532405, QUANTITY_IN_100KG 1426386
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter FR, product 22011011, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 323441930
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
sbs_ovw_act, geo EU27_2020, nace_r2 C1107, indic_sbs ENT_NR, 2023, 4100
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
sbs_ovw_act, geo EU27_2020, nace_r2 C1107, indic_sbs NETTUR_MEUR, 2023, 70000
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
sbs_ovw_act, geo EU27_2020, nace_r2 C1107, indic_sbs EMP_NR, 2023, 140000
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 312112, 2025 (2026-11-04)
QCEW 2025 annual, US000, private, NAICS 312112, annual_avg_estabs 794
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 312112, 2025 (2026-11-04)
QCEW 2025 annual, US000, private, NAICS 312112, annual_avg_emplvl 21284
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 312112, 2025 (2026-11-04)
QCEW 2020 annual_avg_emplvl 16851; 2025 annual_avg_emplvl 21284
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 312112, 2025 (2026-11-04)
QCEW 2025 annual, US000, private, NAICS 312112, avg_annual_pay 82005
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