+25 % change
Extra-EU imports of CN 19042099 were up 25% in 2025 compared with 2020 (€24.5 million), calculated from Eurostat values.
Eurostat100.7 EUR million
EU exports of CN 19042099 to countries outside the EU were worth €100.7 million in 2025.
Eurostat253.0 EUR million
Trade between EU member states in CN 19042099 (intra-EU arrivals) came to €253.0 million in 2025.
EurostatSource: Eurostat
Why this market is moving now
- Extra-EU import value moved +25% from 2020 to 2025, a direct read on EU demand for sourced supply.
- Supply is concentrated: one country provided a large share of extra-EU imports in 2025.
- US employment in the core industry shifted +7% since 2020.
What this market covers
Snack bars made from grains, oats, nuts, fruit and binders, such as granola and muesli bars. Sold in grocery stores, vending and online.
Typical segments
- Granola bars
- Protein bars
- Fruit and nut bars
- Breakfast bars
Who buys
- Grocery chains
- Convenience stores
- Health food shops
Largest non-EU suppliers to the EU
| Country | Import value |
|---|---|
| Switzerland | 14.8 EUR million |
| United Kingdom | 11.3 EUR million |
| Ukraine | 2.0 EUR million |
| North Macedonia | 0.5 EUR million |
| India | 0.4 EUR million |
| Russian Federation | 0.4 EUR million |
Key figures
Each figure links to the page it came from.
| Figure | Value | Year | Source |
|---|---|---|---|
| The EU imported €30.5 million of products under CN code 19042099 (Prepared foods obtained from unroasted cereal flakes or from mixtures of unroasted and) from outside the EU in 2025. | 30.5 EUR million | 2025 | Eurostat |
| Extra-EU imports of CN 19042099 were up 25% in 2025 compared with 2020 (€24.5 million), calculated from Eurostat values. | +25 % change | 2025 | Eurostat |
| EU exports of CN 19042099 to countries outside the EU were worth €100.7 million in 2025. | 100.7 EUR million | 2025 | Eurostat |
| Trade between EU member states in CN 19042099 (intra-EU arrivals) came to €253.0 million in 2025. | 253.0 EUR million | 2025 | Eurostat |
| Switzerland was the largest non-EU supplier of CN 19042099 to the EU in 2025, with €14.8 million, or 48% of extra-EU imports. | 14.8 EUR million | 2025 | Eurostat |
| EU exports of CN 19042099 to the United States were €1.1 million in 2025. | 1.1 EUR million | 2025 | Eurostat |
| The average value of extra-EU imports of CN 19042099 was €5.38 per kilogram in 2025, calculated from Eurostat value and weight. | 5.38 EUR per kg | 2025 | Eurostat |
| Spain was the largest EU exporter of CN 19042099 to non-EU countries in 2025, at €34.2 million. | 34.2 EUR million | 2025 | Eurostat |
| The EU had 14,500 enterprises in NACE class C1089 (Manufacture of other food products n.e.c.) in 2023. | 14,500 enterprises | 2023 | Eurostat |
| NACE class C1089 employed 167,970 people across the EU in 2023. | 167,970 persons employed | 2023 | Eurostat |
| The US had 162 private establishments in NAICS 311230 (Breakfast cereal manufacturing) in 2025. | 162 establishments | 2025 | U.S. Bureau of Labor Statistics |
| NAICS 311230 employed an average of 13,110 people in US private industry in 2025. | 13,110 jobs | 2025 | U.S. Bureau of Labor Statistics |
| US employment in NAICS 311230 changed by +7% between 2020 (12,273 jobs) and 2025, calculated from BLS figures. | +7 % change | 2025 | U.S. Bureau of Labor Statistics |
| Average annual pay in US NAICS 311230 was $93,093 in 2025. | 93,093 USD per year | 2025 | U.S. Bureau of Labor Statistics |
What the full report covers
- 1
Executive summary
The answer on two pages: size, growth and what drives it.
- 2
Market size and outlook
History, the current year and a five-year view with base, low and high cases.
- 3
Segments and regions
Splits by product, buyer and geography across the US, Europe and MEA.
- 4
Company profiles
The main players, how they compete and where they are investing.
- 5
Data and method
Every figure in Excel, with the sources and assumptions behind it.
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the European Union market - 03Market size, 2021 to 2025
Historical series and growth rates - 04Outlook to 2031
Base, low and high scenarios with stated assumptions - 05Rules, policy and deadlines
Regulation and programmes that change demand - 06Drivers and barriers
What accelerates or slows adoption, by customer segment - 07Prices, costs and margins
Unit economics where public data allows - 08Competitive landscape
8 to 12 company profiles with recent moves - 09Opportunities and risks
For new entrants, suppliers and investors - 10Method and sources
Every assumption and source, listed
Included with the full report
- PDF report, 40 to 60 pages
- Excel data pack
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- Method note and assumptions
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Frequently asked questions
How big is the EU cereal bars market?
There is no single official market total. Eurostat trade data shows the EU imported €30.5 million of goods under CN 19042099 from outside the EU in 2025 and exported €100.7 million.
Where does the EU import cereal bars from?
Switzerland was the largest non-EU supplier in 2025. The next largest were United Kingdom, Ukraine, North Macedonia.
What is the average import price of cereal bars in the EU?
Dividing Eurostat import value by weight gives about €5.38 per kilogram for CN 19042099 in 2025.
Which EU countries export the most cereal bars?
Spain led EU exports to non-EU countries in 2025, followed by Lithuania, Germany.
How many US companies are in the cereal bars industry?
BLS counts 162 private establishments in NAICS 311230 (Breakfast cereal manufacturing), the closest official industry.
How many EU companies are in the cereal bars industry?
Eurostat counts 14,500 enterprises in NACE class C1089 (Manufacture of other food products n.e.c.).
Sources and method
The figures on this page come from the public sources listed below. Read how we work.
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 19042099, partner EXT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 30455821
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 19042099, flow import, 2020 VALUE_IN_EUROS 24456925; 2025 VALUE_IN_EUROS 30455821
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 19042099, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 100651205
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 19042099, partner INT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 253014642
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 19042099, partner CH, flow import, 2025, VALUE_IN_EUROS 14750724
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 19042099, partner US, flow export, 2025, VALUE_IN_EUROS 1080505
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter EU27_2020, product 19042099, flow import, 2025, VALUE_IN_EUROS 30455821, QUANTITY_IN_100KG 56605
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
DS-045409, reporter ES, product 19042099, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 34235348
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
sbs_ovw_act, geo EU27_2020, nace_r2 C1089, indic_sbs ENT_NR, 2023, 14500
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
sbs_ovw_act, geo EU27_2020, nace_r2 C1089, indic_sbs EMP_NR, 2023, 167970
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 311230, 2025 (2026-11-04)
QCEW 2025 annual, US000, private, NAICS 311230, annual_avg_estabs 162
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 311230, 2025 (2026-11-04)
QCEW 2025 annual, US000, private, NAICS 311230, annual_avg_emplvl 13110
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 311230, 2025 (2026-11-04)
QCEW 2020 annual_avg_emplvl 12273; 2025 annual_avg_emplvl 13110
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 311230, 2025 (2026-11-04)
QCEW 2025 annual, US000, private, NAICS 311230, avg_annual_pay 93093
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