What this market covers
Manufactured tobacco cigarettes sold in packs and cartons. Sold through convenience stores, supermarkets, duty free outlets and specialist shops.
Typical segments
- Filter cigarettes
- Menthol cigarettes
- Roll your own tobacco
- Premium brands
- Value brands
Source: Eurostat
Why this market is moving now
- Extra-EU import value moved +104% from 2020 to 2025, a direct read on EU demand for sourced supply.
- Supply is concentrated: one country provided a large share of extra-EU imports in 2025.
- US employment in the core industry shifted +6% since 2020.
Key figures
Each figure names the source it came from. Open the source list below to read the quoted line.
| Figure | Value | Year | Source |
|---|---|---|---|
| The EU imported €219.6 million of products under CN code 24022090 (Cigarettes, containing tobacco) from outside the EU in 2025. | 219.6 EUR million | 2025 | Eurostat |
| Extra-EU imports of CN 24022090 were up 104% in 2025 compared with 2020 (€107.8 million), calculated from Eurostat values. | +104 % change | 2025 | Eurostat |
| EU exports of CN 24022090 to countries outside the EU were worth €2.11 billion in 2025. | 2.11 EUR billion | 2025 | Eurostat |
| Trade between EU member states in CN 24022090 (intra-EU arrivals) came to €10.08 billion in 2025. | 10.08 EUR billion | 2025 | Eurostat |
| Türkiye was the largest non-EU supplier of CN 24022090 to the EU in 2025, with €98.8 million, or 45% of extra-EU imports. | 98.8 EUR million | 2025 | Eurostat |
| EU exports of CN 24022090 to the United States were €27.8 million in 2025. | 27.8 EUR million | 2025 | Eurostat |
| The average value of extra-EU imports of CN 24022090 was €23.68 per kilogram in 2025, calculated from Eurostat value and weight. | 23.68 EUR per kg | 2025 | Eurostat |
| Poland was the largest EU exporter of CN 24022090 to non-EU countries in 2025, at €562.1 million. | 562.1 EUR million | 2025 | Eurostat |
| The EU had 300 enterprises in NACE class C1200 (Manufacture of tobacco products) in 2023. | 300 enterprises | 2023 | Eurostat |
| EU enterprises in NACE class C1200 had net turnover of €28.18 billion in 2023. | 28.18 EUR billion | 2023 | Eurostat |
| NACE class C1200 employed 41,573 people across the EU in 2023. | 41,573 persons employed | 2023 | Eurostat |
| The US had 417 private establishments in NAICS 312230 (Tobacco manufacturing) in 2025. | 417 establishments | 2025 | U.S. Bureau of Labor Statistics |
| NAICS 312230 employed an average of 11,220 people in US private industry in 2025. | 11,220 jobs | 2025 | U.S. Bureau of Labor Statistics |
| US employment in NAICS 312230 changed by +6% between 2020 (10,624 jobs) and 2025, calculated from BLS figures. | +6 % change | 2025 | U.S. Bureau of Labor Statistics |
| Average annual pay in US NAICS 312230 was $100,015 in 2025. | 100,015 USD per year | 2025 | U.S. Bureau of Labor Statistics |
Sources and method
The figures on this page come from the public sources listed below. Read how we work.
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
Quoted lines
- Figure 1
DS-045409, reporter EU27_2020, product 24022090, partner EXT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 219584102
- Figure 2
DS-045409, reporter EU27_2020, product 24022090, flow import, 2020 VALUE_IN_EUROS 107815350; 2025 VALUE_IN_EUROS 219584102
- Figure 3
DS-045409, reporter EU27_2020, product 24022090, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 2111617843
- Figure 4
DS-045409, reporter EU27_2020, product 24022090, partner INT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 10081794816
- Figure 5
DS-045409, reporter EU27_2020, product 24022090, partner TR, flow import, 2025, VALUE_IN_EUROS 98750010
- Figure 6
DS-045409, reporter EU27_2020, product 24022090, partner US, flow export, 2025, VALUE_IN_EUROS 27840577
- Figure 7
DS-045409, reporter EU27_2020, product 24022090, flow import, 2025, VALUE_IN_EUROS 219584102, QUANTITY_IN_100KG 92719
- Figure 1
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
Quoted lines
- Figure 8
DS-045409, reporter PL, product 24022090, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 562122141
- Figure 8
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
Quoted lines
- Figure 9
sbs_ovw_act, geo EU27_2020, nace_r2 C1200, indic_sbs ENT_NR, 2023, 300
- Figure 10
sbs_ovw_act, geo EU27_2020, nace_r2 C1200, indic_sbs NETTUR_MEUR, 2023, 28185
- Figure 11
sbs_ovw_act, geo EU27_2020, nace_r2 C1200, indic_sbs EMP_NR, 2023, 41573
- Figure 9
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 312230, 2025 (2026-11-04)
Quoted lines
- Figure 12
QCEW 2025 annual, US000, private, NAICS 312230, annual_avg_estabs 417
- Figure 13
QCEW 2025 annual, US000, private, NAICS 312230, annual_avg_emplvl 11220
- Figure 14
QCEW 2020 annual_avg_emplvl 10624; 2025 annual_avg_emplvl 11220
- Figure 15
QCEW 2025 annual, US000, private, NAICS 312230, avg_annual_pay 100015
- Figure 12
Buyers and suppliers
Who buys
- Convenience stores
- Wholesale distributors
- Duty free retailers
Large non-EU suppliers to the EU
What the full report covers
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the European Union market - 03Market size, 2021 to 2025
Historical series and growth rates - 04Outlook to 2031
Base, low and high scenarios with stated assumptions - 05Rules, policy and deadlines
Regulation and programmes that change demand - 06Drivers and barriers
What accelerates or slows adoption, by customer segment - 07Prices, costs and margins
Unit economics where public data allows - 08Competitive landscape
8 to 12 company profiles with recent moves - 09Opportunities and risks
For new entrants, suppliers and investors - 10Method and sources
Every assumption and source, listed
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Frequently asked questions
How big is the EU cigarette market?
There is no single official market total. Eurostat trade data shows the EU imported €219.6 million of goods under CN 24022090 from outside the EU in 2025 and exported €2.11 billion.
Where does the EU import cigarette from?
Türkiye was the largest non-EU supplier in 2025. Other large suppliers included Serbia, North Macedonia, Countries and territories not specified within the framework of extra-Union trade.
What is the average import price of cigarette in the EU?
Dividing Eurostat import value by weight gives about €23.68 per kilogram for CN 24022090 in 2025.
Which EU countries export the most cigarette?
Poland led EU exports to non-EU countries in 2025, followed by Germany, Netherlands.
How many US companies are in the cigarette industry?
BLS counts 417 private establishments in NAICS 312230 (Tobacco manufacturing), the closest official industry.
How many EU companies are in the cigarette industry?
Eurostat counts 300 enterprises in NACE class C1200 (Manufacture of tobacco products).
Ask about this market
Ask about a figure, its source, a definition or the editions. Answers use only what is published on this page and the rest of the site, and link to the original source.
- Where does the 219.6 figure for the Cigarette Market come from?
- How big is the Cigarette Market?
- What does the Cigarette Market cover?
- Who are the largest suppliers in the Cigarette Market?
Answers come from the figures published on this site. Check the linked sources before relying on a number.
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