Source: Zweirad-Industrie-Verband
Why this market is moving now
- European bicycle and EPAC sales fell 2.6% in 2025, a market that is moving toward stability.
- German e-bike sales slipped 4.8% in 2025 and average e-bike prices fell 3.8%.
- German e-bike imports dropped 9.4% in 2025 as the market adjusted.
Key figures
Each figure names the source it came from. Open the source list below to read the quoted line.
| Figure | Value | Year | Source |
|---|---|---|---|
| Europe sold 15.618 million bicycles and EPACs (electrically power assisted cycles) in 2025, down 2.6% from 2024. | 15.618 million units (bicycles and EPACs, Europe) | 2025 | European Cycling Industries |
| The total sales value of bicycles and EPACs in Europe was EUR 18.252 billion in 2025, down 0.84% from 2024. | 18.252 billion EUR (Europe) | 2025 | European Cycling Industries |
| European production of bicycles and EPACs was 10.820 million units in 2025, stable compared with 2024. | 10.820 million units produced (Europe) | 2025 | European Cycling Industries |
| Bicycle and parts manufacturing in Europe directly employed 67,076 people in 2025, 1,025 more than in 2024. | 67,076 direct jobs (Europe) | 2025 | European Cycling Industries |
| European e-bike sales were 5.1 million units in 2023, down from 5.5 million in 2022 (the latest CONEBI split of e-bikes found). | 5.1 million e-bikes sold (Europe) | 2023 | CONEBI |
| About 2.0 million e-bikes were sold in Germany in 2025, a slight decrease from 2024. | 2.0 million e-bikes sold (Germany) | 2025 | Zweirad-Industrie-Verband |
| German e-bike sales fell 4.8% in 2025 compared with the previous year. | 4.8 % decline in e-bike sales (Germany) | 2025 | Zweirad-Industrie-Verband |
| E-bikes were 52.7% of bicycle and e-bike sales in Germany in 2025. | 52.7 % of unit sales (Germany) | 2025 | Zweirad-Industrie-Verband |
| The average German e-bike price fell 3.8% to EUR 2,550 in 2025. | 2,550 EUR average e-bike price (Germany) | 2025 | Zweirad-Industrie-Verband |
| Germany's e-bike imports fell 9.4% to 0.78 million units in 2025. | 0.78 million e-bikes imported (Germany) | 2025 | Zweirad-Industrie-Verband |
Sources and method
The figures on this page come from the public sources listed below. Read how we work.
- European Cycling Industries: The 2026 Bicycle Industry & Market Profile is now available (2026-07-29)
Quoted lines
- Figure 1
Total bicycle sales in Europe: 15.618 million bicycles and EPACs in 2025 (-2.6% compared to 2024)
- Figure 2
Total sales value: €18.252 billion in 2025 (-0.84% compared to 2024)
- Figure 3
Total bicycle production in Europe: 10.820 million bicycles and EPACs in 2025 (stable compared to 2024)
- Figure 4
Direct employment: 67,076 jobs in bicycle and parts & accessories manufacturing (+1,025 compared to 2024)
- Figure 1
- CONEBI: European Bicycle Industry shows resilience and growth potential despite 2023 economic challenges (2024-06-28)
Quoted lines
- Figure 5
e-bike demand remained encouraging with 5.1 million units compared to 5.5 million in 2022.
- Figure 5
- Zweirad-Industrie-Verband: 2025 Market Data for the Bicycle Industry (2026-03-11)
Quoted lines
- Figure 6
Sales stable at 2 million
- Figure 7
Slight decrease of 4.8% compared to previous year
- Figure 8
E-bikes: 52.7%
- Figure 9
Average prices for e-bikes fell slightly by 3.8% to €2,550
- Figure 10
E-bike imports fell further, by 9.4% to 0.78 million units
- Figure 6
What the full report covers
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the European Union market - 03Market size, 2021 to 2025
Historical series and growth rates - 04Outlook to 2031
Base, low and high scenarios with stated assumptions - 05Rules, policy and deadlines
Regulation and programmes that change demand - 06Drivers and barriers
What accelerates or slows adoption, by customer segment - 07Prices, costs and margins
Unit economics where public data allows - 08Competitive landscape
8 to 12 company profiles with recent moves - 09Opportunities and risks
For new entrants, suppliers and investors - 10Method and sources
Every assumption and source, listed
Included with the full report
- PDF report, 40 to 60 pages
- Excel data pack
- Ready-to-use charts
- Method note and assumptions
- Written to order in 5 working days
Frequently asked questions
How many bikes and e-bikes are sold in Europe each year?
European Cycling Industries reports 15.618 million bicycles and EPACs sold in Europe in 2025, down 2.6% from 2024, worth EUR 18.252 billion.
How many e-bikes does Europe sell?
The latest CONEBI e-bike split found is 5.1 million e-bikes sold in 2023, down from 5.5 million in 2022. The 2026 ECI profile combines bikes and EPACs.
Is the European e-bike market slowing down?
Signs point to a slowdown. European bicycle and EPAC sales fell 2.6% in 2025, and German e-bike sales fell 4.8%.
What share of bike sales in Germany are e-bikes?
ZIV reports e-bikes were 52.7% of bicycle and e-bike unit sales in Germany in 2025.
How much does an e-bike cost in Germany?
ZIV puts the average e-bike price at EUR 2,550 in 2025, down 3.8%.
How many people work in the European bicycle industry?
ECI counts 67,076 direct jobs in bicycle and parts and accessories manufacturing in 2025.
Free sample
Get a free sample of this report
We send the table of contents, two sample chapters and the method note, usually within one working day. You owe us nothing for asking.
- Full table of contents
- Two sample chapters
- Method note and data outline