No public source gives a single world total for social commerce sales.
Why this market is moving now
- Kuaishou's e-commerce GMV grew 15.0% in 2025, to RMB 1,598.1 billion.
- Meta's average price per ad rose 14% in the third quarter of 2026 as ad impressions rose 10%.
- Pinterest users outside North America and Europe rose 13% to 394 million in the third quarter of 2026.
- A September 2025 framework moved TikTok's US app into a new US joint venture in which ByteDance keeps less than 20%.
Key figures
Global figures for this market, with the year each one describes. Use Cite to copy a reference to this page.
| Figure | Value | Year | Cite |
|---|---|---|---|
| Kuaishou's total e-commerce gross merchandise value was RMB 1,598.1 billion in 2025, up 15.0% from RMB 1,389.6 billion in 2024. | 1,598.1 RMB billion | 2025 | |
| Kuaishou's e-commerce gross merchandise value was RMB 521.8 billion in the fourth quarter of 2025, up 12.9% from a year earlier. | 521.8 RMB billion | 2025 | |
| Under a September 2025 framework agreement, TikTok's US app is to be run by a new US joint venture in which ByteDance and its affiliates own less than 20%. | 20 % | 2025 | |
| The Kuaishou app averaged 797.3 million monthly active users in the second quarter of 2026, up 11.5% from a year earlier. | 797.3 million users | 2026 | |
| Meta's family of apps had 3.64 billion daily active people on average in September 2026, up 3% year on year. | 3.64 billion people | 2026 | |
| Meta's revenue was 64.60 billion USD in the third quarter of 2026, up 26% year on year. | 64.60 billion USD | 2026 | |
| Ad impressions across Meta's apps rose 10% and the average price per ad rose 14% in the third quarter of 2026. | 14 % | 2026 | |
| Pinterest had a record 661 million global monthly active users in the third quarter of 2026, up 10% year on year. | 661 million users | 2026 | |
| 394 million of Pinterest's 661 million monthly users in the third quarter of 2026 were outside the US, Canada and Europe, up 13% on a year earlier. | 394 million users | 2026 | |
| Oracle held a 15% ownership interest in TikTok USDS Joint Venture LLC as of 31 May 2026. | 15 % | 2026 |
Calculated figures (shares, changes and prices per kilogram) are plain arithmetic on the reported values. Read how we work.
Companies to watch
Kuaishou Technology
Content community and social platform whose e-commerce GMV was RMB 1,598.1 billion in 2025.
Meta Platforms
Owner of Facebook, Instagram and WhatsApp, with 3.64 billion daily active people in September 2026.
Visual search and shopping platform with 661 million monthly active users in the third quarter of 2026.
Oracle
Held a 15% ownership interest in TikTok USDS Joint Venture LLC as of 31 May 2026.
What the full report covers
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the global market - 03Global market size, 2021 to 2025
Historical series and growth rates - 04Countries and regions
Demand, supply and trade by country and region - 05Outlook to 2031
Base, low and high scenarios with stated assumptions - 06Rules, policy and deadlines
Regulation and programmes that change demand - 07Drivers and barriers
What accelerates or slows adoption, by customer segment - 08Prices, costs and margins
Unit economics where public data allows - 09Competitive landscape
8 to 12 company profiles with recent moves - 10Opportunities and risks
For new entrants, suppliers and investors - 11Method and assumptions
How every figure was built
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Frequently asked questions
How big is the global social commerce market?
No public source gives one world total. Kuaishou alone handled e-commerce GMV of RMB 1,598.1 billion in 2025, up 15.0% from 2024.
How many people use social commerce platforms?
Meta's apps had 3.64 billion daily active people in September 2026. Kuaishou averaged 797.3 million monthly users in the second quarter of 2026, and Pinterest had 661 million.
Is social commerce still growing?
Yes. Kuaishou's e-commerce GMV grew 12.9% in the fourth quarter of 2025. Meta's revenue grew 26% in the third quarter of 2026, with ad prices up 14%.
Who owns TikTok in the US?
Under a September 2025 framework, TikTok's US app is to be run by a new US joint venture in which ByteDance and its affiliates own less than 20%. Oracle held a 15% stake in TikTok USDS Joint Venture LLC as of 31 May 2026.
Where are social shopping users growing fastest?
Outside North America and Europe. Pinterest's users in the rest of the world rose 13% to 394 million in the third quarter of 2026.
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