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Mobility & TransportEuropean UnionUpdated 4 Nov 2026

SUV Market 2026: trade data and key figures

The EU imported €4.90 billion of SUV and related goods (CN 870323) from outside the EU in 2025. That was 27% less than in 2020. Japan was the largest outside supplier.

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Edited by the Stratum Market Research editorial team. Updated 4 Nov 2026.

Headline figure

4.90EUR billion

EU imports from outside the EU, 2025

Extra-EU imports of CN 870323, EUR million20202025 Eurostat, 4 Nov 2026

-27 % change

Extra-EU imports of CN 870323 were down 27% in 2025 compared with 2020 (€6.68 billion), calculated from Eurostat values.

Eurostat

44.18 EUR billion

EU exports of CN 870323 to countries outside the EU were worth €44.18 billion in 2025.

Eurostat

25.96 EUR billion

Trade between EU member states in CN 870323 (intra-EU arrivals) came to €25.96 billion in 2025.

Eurostat
ChartExtra-EU imports of CN 870323, EUR million
Extra-EU imports of CN 870323, EUR million02,0004,0006,0008,0002020: 6,676 EUR million6,67620202021: 5,292 EUR million20212022: 4,568 EUR million20222023: 6,706 EUR million20232024: 5,696 EUR million20242025: 4,900 EUR million4,9002025

Source: Eurostat

Why this market is moving now

  • Extra-EU import value moved -27% from 2020 to 2025, a direct read on EU demand for sourced supply.
  • Supply is concentrated: one country provided a large share of extra-EU imports in 2025.

What this market covers

Sport utility vehicles that combine a passenger car body with higher ride height and often all wheel drive. Families, fleets and rental companies are the main buyers.

Typical segments

  • Compact SUV
  • Midsize SUV
  • Full size SUV
  • Electric SUV
  • Hybrid SUV

Who buys

  • Households
  • Rental and fleet companies
  • Car dealers

Largest non-EU suppliers to the EU

CountryImport value
Japan1,463.5 EUR million
United States from 1995 -> 2000)920.0 EUR million
China751.7 EUR million
Mexico440.1 EUR million
United Kingdom393.2 EUR million
Korea, Republic of370.0 EUR million

Key figures

Each figure links to the page it came from.

FigureValueYearSource
The EU imported €4.90 billion of products under CN code 870323 (Motor cars and other motor vehicles principally designed for the transport of <10) from outside the EU in 2025.4.90 EUR billion2025Eurostat
Extra-EU imports of CN 870323 were down 27% in 2025 compared with 2020 (€6.68 billion), calculated from Eurostat values.-27 % change2025Eurostat
EU exports of CN 870323 to countries outside the EU were worth €44.18 billion in 2025.44.18 EUR billion2025Eurostat
Trade between EU member states in CN 870323 (intra-EU arrivals) came to €25.96 billion in 2025.25.96 EUR billion2025Eurostat
Japan was the largest non-EU supplier of CN 870323 to the EU in 2025, with €1.46 billion, or 30% of extra-EU imports.1.46 EUR billion2025Eurostat
EU exports of CN 870323 to the United States were €14.57 billion in 2025.14.57 EUR billion2025Eurostat
The average value of extra-EU imports of CN 870323 was €10.71 per kilogram in 2025, calculated from Eurostat value and weight.10.71 EUR per kg2025Eurostat
Germany was the largest EU exporter of CN 870323 to non-EU countries in 2025, at €30.26 billion.30.26 EUR billion2025Eurostat
The EU had 2,454 enterprises in NACE class C2910 (Manufacture of motor vehicles) in 2022.2,454 enterprises2022Eurostat
EU enterprises in NACE class C2910 had net turnover of €1,000.00 billion in 2023.1,000.00 EUR billion2023Eurostat
NACE class C2910 employed 1,090,000 people across the EU in 2023.1,090,000 persons employed2023Eurostat
The US had 624 private establishments in NAICS 336110 (Automobile and light duty motor vehicle manufacturing) in 2025.624 establishments2025U.S. Bureau of Labor Statistics
NAICS 336110 employed an average of 251,852 people in US private industry in 2025.251,852 jobs2025U.S. Bureau of Labor Statistics
Average annual pay in US NAICS 336110 was $109,557 in 2025.109,557 USD per year2025U.S. Bureau of Labor Statistics

What the full report covers

Illustration of a report page with its five main parts numbered12345
  1. 1

    Executive summary

    The answer on two pages: size, growth and what drives it.

  2. 2

    Market size and outlook

    History, the current year and a five-year view with base, low and high cases.

  3. 3

    Segments and regions

    Splits by product, buyer and geography across the US, Europe and MEA.

  4. 4

    Company profiles

    The main players, how they compete and where they are investing.

  5. 5

    Data and method

    Every figure in Excel, with the sources and assumptions behind it.

  1. 01Executive summary
    The answer in one page: size, direction and what moves it
  2. 02Market definition and scope
    What is in and out of the European Union market
  3. 03Market size, 2021 to 2025
    Historical series and growth rates
  4. 04Outlook to 2031
    Base, low and high scenarios with stated assumptions
  5. 05Rules, policy and deadlines
    Regulation and programmes that change demand
  6. 06Drivers and barriers
    What accelerates or slows adoption, by customer segment
  7. 07Prices, costs and margins
    Unit economics where public data allows
  8. 08Competitive landscape
    8 to 12 company profiles with recent moves
  9. 09Opportunities and risks
    For new entrants, suppliers and investors
  10. 10Method and sources
    Every assumption and source, listed

Included with the full report

  • PDF report, 40 to 60 pages
  • Excel data pack
  • Ready-to-use charts
  • Method note and assumptions
  • Written to order in 5 working days

Frequently asked questions

How big is the EU SUV market?

There is no single official market total. Eurostat trade data shows the EU imported €4.90 billion of goods under CN 870323 from outside the EU in 2025 and exported €44.18 billion.

Where does the EU import SUV from?

Japan was the largest non-EU supplier in 2025. The next largest were United States from 1995 -> 2000), China, Mexico.

What is the average import price of SUV in the EU?

Dividing Eurostat import value by weight gives about €10.71 per kilogram for CN 870323 in 2025.

Which EU countries export the most SUV?

Germany led EU exports to non-EU countries in 2025, followed by Sweden, Slovakia.

How many US companies are in the SUV industry?

BLS counts 624 private establishments in NAICS 336110 (Automobile and light duty motor vehicle manufacturing), the closest official industry.

How many EU companies are in the SUV industry?

Eurostat counts 2,454 enterprises in NACE class C2910 (Manufacture of motor vehicles).

Sources and method

The figures on this page come from the public sources listed below. Read how we work.

  1. Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)DS-045409, reporter EU27_2020, product 870323, partner EXT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 4899536929
  2. Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)DS-045409, reporter EU27_2020, product 870323, flow import, 2020 VALUE_IN_EUROS 6675560344; 2025 VALUE_IN_EUROS 4899536929
  3. Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)DS-045409, reporter EU27_2020, product 870323, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 44180400767
  4. Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)DS-045409, reporter EU27_2020, product 870323, partner INT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 25961779543
  5. Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)DS-045409, reporter EU27_2020, product 870323, partner JP, flow import, 2025, VALUE_IN_EUROS 1463472546
  6. Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)DS-045409, reporter EU27_2020, product 870323, partner US, flow export, 2025, VALUE_IN_EUROS 14567573378
  7. Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)DS-045409, reporter EU27_2020, product 870323, flow import, 2025, VALUE_IN_EUROS 4899536929, QUANTITY_IN_100KG 4576216
  8. Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)DS-045409, reporter DE, product 870323, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 30257402509
  9. Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)sbs_ovw_act, geo EU27_2020, nace_r2 C2910, indic_sbs ENT_NR, 2022, 2454
  10. Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)sbs_ovw_act, geo EU27_2020, nace_r2 C2910, indic_sbs NETTUR_MEUR, 2023, 1000000
  11. Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)sbs_ovw_act, geo EU27_2020, nace_r2 C2910, indic_sbs EMP_NR, 2023, 1090000
  12. U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 336110, 2025 (2026-11-04)QCEW 2025 annual, US000, private, NAICS 336110, annual_avg_estabs 624
  13. U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 336110, 2025 (2026-11-04)QCEW 2025 annual, US000, private, NAICS 336110, annual_avg_emplvl 251852
  14. U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 336110, 2025 (2026-11-04)QCEW 2025 annual, US000, private, NAICS 336110, avg_annual_pay 109557

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