7.1 % year over year
USDA says retail coffee prices were 7.1% higher in September 2026 than in September 2025, rising faster than other nonalcoholic beverages.
USDA Economic Research Service66 % of adults
66% of American adults drank coffee in the past day, according to the National Coffee Association's 2026 fall data trends survey conducted in June 2026.
National Coffee Association38 % of past-day drinkers
Among past-day coffee drinkers, 38% had coffee out of home, the highest level since January 2020, and 83% had coffee at home.
National Coffee AssociationSource: U.S. Bureau of Labor Statistics
Why this market is moving now
- Ground coffee averaged $9.332 per pound in September 2026, up from $4.733 in September 2021.
- Retail coffee prices were still 7.1% higher year over year in September 2026.
- USDA forecasts a record Brazil crop for 2026/27
- A 40% additional duty on Brazil was set in July 2025, then narrowed for certain agricultural products in November 2025.
Key figures
Each figure links to the page it came from.
| Figure | Value | Year | Source |
|---|---|---|---|
| The US city average price of 100% ground roast coffee was $9.332 per pound in September 2026, up from $9.139 in September 2025 and $7.019 in January 2025. | 9.332 USD per pound | 2026 | U.S. Bureau of Labor Statistics |
| USDA says retail coffee prices were 7.1% higher in September 2026 than in September 2025, rising faster than other nonalcoholic beverages. | 7.1 % year over year | 2026 | USDA Economic Research Service |
| 66% of American adults drank coffee in the past day, according to the National Coffee Association's 2026 fall data trends survey conducted in June 2026. | 66 % of adults | 2026 | National Coffee Association |
| Among past-day coffee drinkers, 38% had coffee out of home, the highest level since January 2020, and 83% had coffee at home. | 38 % of past-day drinkers | 2026 | National Coffee Association |
| The NCA says coffee supports 2.2 million US jobs and contributes nearly $350 billion to the US economy each year. | 350 USD billion per year | 2026 | National Coffee Association |
| USDA forecasts Brazil's 2026/27 coffee harvest at a record 71.9 million 60-kilogram bags, up 8.9 million bags. | 71.9 million 60-kg bags | 2026 | USDA Foreign Agricultural Service |
| USDA says coffee prices dropped 25% in the 7 months to mid-2026 as more supply became available, measured by the International Coffee Organization composite index. | 25 % price drop | 2026 | USDA Foreign Agricultural Service |
| USDA revised US coffee bean imports for 2025/26 down 700,000 bags to 23.1 million 60-kg bags on lower consumption. | 23.1 million 60-kg bags | 2026 | USDA Foreign Agricultural Service |
| Executive Order 14323 (30 July 2025) set an additional 40% duty on certain articles of Brazil, and Executive Order 14361 (20 November 2025) removed certain agricultural products from it from 13 November 2025. | 40 % additional duty (Brazil, July 2025) | 2025 | The White House |
| On 16 July 2026 the NCA welcomed a USTR decision to exempt coffee, including unflavored instant coffee, from Section 301 tariffs on Brazil. | exempt Section 301 Brazil tariffs | 2026 | National Coffee Association |
Companies to watch
National Coffee Association
US coffee trade body whose members account for 90% of US coffee commerce; publishes National Coffee Data Trends.
USDA Foreign Agricultural Service
Publishes world coffee supply, trade and consumption forecasts.
What the full report covers
- 1
Executive summary
The answer on two pages: size, growth and what drives it.
- 2
Market size and outlook
History, the current year and a five-year view with base, low and high cases.
- 3
Segments and regions
Splits by product, buyer and geography across the US, Europe and MEA.
- 4
Company profiles
The main players, how they compete and where they are investing.
- 5
Data and method
Every figure in Excel, with the sources and assumptions behind it.
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the United States market - 03Market size, 2021 to 2025
Historical series and growth rates - 04Outlook to 2031
Base, low and high scenarios with stated assumptions - 05Rules, policy and deadlines
Regulation and programmes that change demand - 06Drivers and barriers
What accelerates or slows adoption, by customer segment - 07Prices, costs and margins
Unit economics where public data allows - 08Competitive landscape
8 to 12 company profiles with recent moves - 09Opportunities and risks
For new entrants, suppliers and investors - 10Method and sources
Every assumption and source, listed
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Frequently asked questions
How much does coffee cost in the US?
The Bureau of Labor Statistics shows a US city average of $9.332 per pound for 100% ground roast coffee in September 2026, up from $9.139 a year earlier and $4.733 in September 2021.
Are coffee prices still rising?
USDA's Economic Research Service says retail coffee prices were 7.1% higher in September 2026 than a year earlier. USDA also notes world coffee prices fell 25% in seven months.
How many Americans drink coffee?
The National Coffee Association's June 2026 survey found 66% of American adults drank coffee in the past day, more than any other beverage.
Did tariffs on Brazilian coffee end?
A 40% additional duty on certain Brazilian goods began in 2025 and was narrowed for certain agricultural products in November 2025. On 16 July 2026 the NCA said USTR would exempt coffee from Section 301 tariffs on Brazil.
What is the 2026/27 coffee outlook?
USDA forecasts a record Brazil harvest of 71.9 million bags in 2026/27, up 8.9 million bags.
How much coffee does the US import?
USDA estimates US coffee bean imports of 23.1 million 60-kilogram bags in 2025/26, revised down 700,000 bags on lower consumption.
Sources and method
The figures on this page come from the public sources listed below. Read how we work.
- U.S. Bureau of Labor Statistics: Average Price Data, series APU0000717311 (coffee, 100%, ground roast, per lb, U.S. city average) (2026-10-27)
APU0000717311 2026 September 9.332
- USDA Economic Research Service: Food Price Outlook - Summary Findings (2026-10-23)
Retail coffee prices were 7.1 percent higher in September 2026 than in September 2025.
- National Coffee Association: NCA: Coffee Tops Beverage Charts Again, Specialty Coffee Hits New High (2026-09-15)
overall past-day coffee consumption steady at 66% of American adults
- National Coffee Association: NCA: Coffee Tops Beverage Charts Again, Specialty Coffee Hits New High (2026-09-15)
out-of-home consumption among past-day coffee drinkers reached 38% in the survey—the highest level since January 2020.
- National Coffee Association: NCA Newsroom (2026-10-27)
coffee supports 2.2 million U.S. jobs—operating in every U.S. state and territory and contributing nearly $350 billion to the U.S. economy every year.
- USDA Foreign Agricultural Service: Coffee: World Markets and Trade (July 2026) (2026-07)
Brazil’s combined Arabica and Robusta harvest is forecast to rise 8.9 million bags (60 kilograms) to a record 71.9 million in 2026/27
- USDA Foreign Agricultural Service: Coffee: World Markets and Trade (July 2026) (2026-07)
Coffee prices dropped 25 percent in the last 7 months as additional supplies became available
- USDA Foreign Agricultural Service: Coffee: World Markets and Trade (July 2026) (2026-07)
The United States is down 700,000 bags to 23.1 million on lower consumption.
- The White House: Modifying the Scope of Tariffs on the Government of Brazil (Executive Order 14361) (2025-11-20)
to impose an additional ad valorem duty rate of 40 percent on certain articles of Brazil.
- National Coffee Association: NCA applauds exemption of coffee from Section 301 tariffs on Brazil (2026-07-16)
coffee, including unflavored instant coffee, will be exempted from tariffs imposed as a result of USTR’s Section 301 investigation
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