Source: Freshpet, Inc.
Why this market is moving now
- Freshpet crossed $1 billion in annual net sales in 2025, with 13.0% growth.
- The retail fridge network reached about 30,235 stores by end of 2025.
- APPA projects US pet spending to rise from $158 billion in 2025 to $165 billion in 2026.
Key figures
Each figure names the source it came from. Open the source list below to read the quoted line.
| Figure | Value | Year | Source |
|---|---|---|---|
| Freshpet's net sales rose 13.0% to $1,102.0 million in 2025, from $975.2 million in 2024. | 1,102.0 USD million | 2025 | Freshpet, Inc. |
| Freshpet describes the US pet food industry it competes in as worth over $56.0 billion. | 56.0 USD billion | 2025 | Freshpet, Inc. |
| About 15.2 million US households bought Freshpet as of 31 December 2025. | 15.2 million households | 2025 | Freshpet, Inc. |
| Freshpet fridges were in about 30,235 stores at the end of 2025, and about 24% of those stores had more than one fridge. | 30,235 stores | 2025 | Freshpet, Inc. |
| Freshpet reported net income of $139.1 million in 2025, up from $46.9 million in 2024, helped by a deferred tax benefit. | 139.1 USD million | 2025 | Freshpet, Inc. |
| Walmart made up 25% and Costco 10% of Freshpet's 2025 net sales. | 25 % of net sales (Walmart) | 2025 | Freshpet, Inc. |
| About 98 million US households buy dog or cat food, roughly 73% of all households, according to Numerator as cited by Freshpet. | 98 million households | 2025 | Freshpet, Inc. |
| US pet industry spending reached $158 billion in 2025, up 3.7%, and APPA projects $165 billion for 2026. | 158 USD billion | 2025 | Pet Age |
| APPA counts 95 million US households as owning at least one pet in 2025. | 95 million households | 2025 | Pet Age |
| APPA puts US spending on pet food and treats at $68.3 billion in 2025. | 68.3 USD billion | 2025 | American Pet Products Association |
Sources and method
The figures on this page come from the public sources listed below. Read how we work.
- Freshpet, Inc.: Form 10-K for the fiscal year ended December 31, 2025 (2026-02-23)
Quoted lines
- Figure 1
Net sales increased $126.8 million, or 13.0%, to $1,102.0 million for the year ended December 31, 2025
- Figure 2
disrupting the over $56.0 billion United States pet food industry
- Figure 3
our household penetration within the United States was approximately 15.2 million households.
- Figure 4
we are in approximately 30,235 stores, with approximately 24% of stores having multiple Freshpet Fridges.
- Figure 5
Net income increased $92.2 million to net income of $139.1 million for the year ended December 31, 2025
- Figure 6
our largest customers, Walmart and Costco, accounted for 25% and 10% of our net sales, respectively.
- Figure 7
approximately 98 million dog or cat food buying households in the United States, meaning that approximately 73% of total households
- Figure 1
- Pet Age: APPA Report: US Pet Industry Reaches $158B in 2025, Poised for Continued Growth in 2026 (2026-03-27)
Quoted lines
- Figure 8
Pet industry expenditures reached $158 billion in 2025 (+3.7%) and are projected to reach $165 billion in 2026.
- Figure 9
U.S. pet ownership remained stable, with 95 million U.S. households owning at least one pet.
- Figure 8
- American Pet Products Association: Pet Industry Market Size, Trends & Pet Industry Statistics from APPA (2026-03-27)
Quoted lines
- Figure 10
Pet Food & Treats $68.3 Billion
- Figure 10
Companies to watch
Freshpet
Listed maker of refrigerated fresh dog and cat food; $1,102.0 million net sales in 2025.
Walmart
Freshpet's largest customer, 25% of its 2025 net sales.
Costco
Second-largest Freshpet customer, 10% of 2025 net sales.
What the full report covers
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the United States market - 03Market size, 2021 to 2025
Historical series and growth rates - 04Outlook to 2031
Base, low and high scenarios with stated assumptions - 05Rules, policy and deadlines
Regulation and programmes that change demand - 06Drivers and barriers
What accelerates or slows adoption, by customer segment - 07Prices, costs and margins
Unit economics where public data allows - 08Competitive landscape
8 to 12 company profiles with recent moves - 09Opportunities and risks
For new entrants, suppliers and investors - 10Method and sources
Every assumption and source, listed
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Frequently asked questions
How big is the US fresh pet food market?
No government or trade body sizes fresh pet food alone. Freshpet, the main listed seller, reported $1,102.0 million in 2025 net sales (Freshpet 10-K). It describes the whole US pet food industry as over $56.0 billion.
How fast is Freshpet growing?
Freshpet's 10-K says net sales rose 13.0% in 2025 to $1,102.0 million, from $975.2 million in 2024.
How many stores sell Freshpet?
Freshpet's 10-K says it was in about 30,235 stores at 31 December 2025, with about 24% of stores having more than one fridge.
How many US households own a pet?
APPA's 2026 State of the Industry report counts 95 million US households owning at least one pet in 2025, as reported by Pet Age.
How much do Americans spend on pet food?
APPA puts US spending on pet food and treats at $68.3 billion in 2025, within total pet spending of $158 billion.
Who are Freshpet's biggest customers?
Freshpet's 10-K says Walmart accounted for 25% and Costco for 10% of 2025 net sales.
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