What this market covers
Towed caravans and self propelled motorhomes built for leisure travel and living on the road. Buyers are holiday travellers, retirees and rental fleets.
Typical segments
- Motorhomes
- Towable caravans
- Campervans
- Fifth wheel units
Source: Eurostat
Why this market is moving now
- Extra-EU import value moved -84% from 2020 to 2025, a direct read on EU demand for sourced supply.
- Supply is concentrated: one country provided a large share of extra-EU imports in 2025.
- US employment in the core industry shifted -1% since 2020.
Key figures
Each figure names the source it came from. Open the source list below to read the quoted line.
| Figure | Value | Year | Source |
|---|---|---|---|
| The EU imported €1.3 million of products under CN code 87032311 (Motor caravans with only spark-ignition internal combustion reciprocating piston engine,) from outside the EU in 2025. | 1.3 EUR million | 2025 | Eurostat |
| Extra-EU imports of CN 87032311 were down 84% in 2025 compared with 2020 (€7.9 million), calculated from Eurostat values. | -84 % change | 2025 | Eurostat |
| EU exports of CN 87032311 to countries outside the EU were worth €38.3 million in 2025. | 38.3 EUR million | 2025 | Eurostat |
| Trade between EU member states in CN 87032311 (intra-EU arrivals) came to €432.5 million in 2025. | 432.5 EUR million | 2025 | Eurostat |
| Switzerland was the largest non-EU supplier of CN 87032311 to the EU in 2025, with €365 thousand, or 29% of extra-EU imports. | 365 EUR thousand | 2025 | Eurostat |
| EU exports of CN 87032311 to the United States were €524 thousand in 2025. | 524 EUR thousand | 2025 | Eurostat |
| The average value of extra-EU imports of CN 87032311 was €8.19 per kilogram in 2025, calculated from Eurostat value and weight. | 8.19 EUR per kg | 2025 | Eurostat |
| Germany was the largest EU exporter of CN 87032311 to non-EU countries in 2025, at €25.2 million. | 25.2 EUR million | 2025 | Eurostat |
| The EU had 2,454 enterprises in NACE class C2910 (Manufacture of motor vehicles) in 2022. | 2,454 enterprises | 2022 | Eurostat |
| EU enterprises in NACE class C2910 had net turnover of €1,000.00 billion in 2023. | 1,000.00 EUR billion | 2023 | Eurostat |
| NACE class C2910 employed 1,090,000 people across the EU in 2023. | 1,090,000 persons employed | 2023 | Eurostat |
| The US had 904 private establishments in NAICS 336214 (Travel trailer and camper manufacturing) in 2025. | 904 establishments | 2025 | U.S. Bureau of Labor Statistics |
| NAICS 336214 employed an average of 42,368 people in US private industry in 2025. | 42,368 jobs | 2025 | U.S. Bureau of Labor Statistics |
| US employment in NAICS 336214 changed by -1% between 2020 (42,891 jobs) and 2025, calculated from BLS figures. | -1 % change | 2025 | U.S. Bureau of Labor Statistics |
| Average annual pay in US NAICS 336214 was $69,458 in 2025. | 69,458 USD per year | 2025 | U.S. Bureau of Labor Statistics |
Sources and method
The figures on this page come from the public sources listed below. Read how we work.
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
Quoted lines
- Figure 1
DS-045409, reporter EU27_2020, product 87032311, partner EXT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 1250272
- Figure 2
DS-045409, reporter EU27_2020, product 87032311, flow import, 2020 VALUE_IN_EUROS 7929463; 2025 VALUE_IN_EUROS 1250272
- Figure 3
DS-045409, reporter EU27_2020, product 87032311, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 38292321
- Figure 4
DS-045409, reporter EU27_2020, product 87032311, partner INT_EU27_2020, flow import, 2025, VALUE_IN_EUROS 432512033
- Figure 5
DS-045409, reporter EU27_2020, product 87032311, partner CH, flow import, 2025, VALUE_IN_EUROS 364714
- Figure 6
DS-045409, reporter EU27_2020, product 87032311, partner US, flow export, 2025, VALUE_IN_EUROS 524087
- Figure 7
DS-045409, reporter EU27_2020, product 87032311, flow import, 2025, VALUE_IN_EUROS 1250272, QUANTITY_IN_100KG 1526
- Figure 1
- Eurostat: EU trade since 1988 by HS2-4-6 and CN8 (DS-045409) (2026-11-04)
Quoted lines
- Figure 8
DS-045409, reporter DE, product 87032311, partner EXT_EU27_2020, flow export, 2025, VALUE_IN_EUROS 25152226
- Figure 8
- Eurostat: Enterprises by detailed NACE Rev. 2 activity and special aggregates (sbs_ovw_act) (2026-11-04)
Quoted lines
- Figure 9
sbs_ovw_act, geo EU27_2020, nace_r2 C2910, indic_sbs ENT_NR, 2022, 2454
- Figure 10
sbs_ovw_act, geo EU27_2020, nace_r2 C2910, indic_sbs NETTUR_MEUR, 2023, 1000000
- Figure 11
sbs_ovw_act, geo EU27_2020, nace_r2 C2910, indic_sbs EMP_NR, 2023, 1090000
- Figure 9
- U.S. Bureau of Labor Statistics: QCEW annual averages, NAICS 336214, 2025 (2026-11-04)
Quoted lines
- Figure 12
QCEW 2025 annual, US000, private, NAICS 336214, annual_avg_estabs 904
- Figure 13
QCEW 2025 annual, US000, private, NAICS 336214, annual_avg_emplvl 42368
- Figure 14
QCEW 2020 annual_avg_emplvl 42891; 2025 annual_avg_emplvl 42368
- Figure 15
QCEW 2025 annual, US000, private, NAICS 336214, avg_annual_pay 69458
- Figure 12
Buyers and suppliers
Who buys
- Leisure travellers
- Rental fleets
- Dealers
Large non-EU suppliers to the EU
What the full report covers
- 01Executive summary
The answer in one page: size, direction and what moves it - 02Market definition and scope
What is in and out of the European Union market - 03Market size, 2021 to 2025
Historical series and growth rates - 04Outlook to 2031
Base, low and high scenarios with stated assumptions - 05Rules, policy and deadlines
Regulation and programmes that change demand - 06Drivers and barriers
What accelerates or slows adoption, by customer segment - 07Prices, costs and margins
Unit economics where public data allows - 08Competitive landscape
8 to 12 company profiles with recent moves - 09Opportunities and risks
For new entrants, suppliers and investors - 10Method and sources
Every assumption and source, listed
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- Method note and assumptions
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Frequently asked questions
How big is the EU caravan and motorhome market?
There is no single official market total. Eurostat trade data shows the EU imported €1.3 million of goods under CN 87032311 from outside the EU in 2025 and exported €38.3 million.
Where does the EU import caravan and motorhome from?
Switzerland was the largest non-EU supplier in 2025. Other large suppliers included United Kingdom, Norway, United States.
What is the average import price of caravan and motorhome in the EU?
Dividing Eurostat import value by weight gives about €8.19 per kilogram for CN 87032311 in 2025.
Which EU countries export the most caravan and motorhome?
Germany led EU exports to non-EU countries in 2025, followed by France, Italy.
How many US companies are in the caravan and motorhome industry?
BLS counts 904 private establishments in NAICS 336214 (Travel trailer and camper manufacturing), the closest official industry.
How many EU companies are in the caravan and motorhome industry?
Eurostat counts 2,454 enterprises in NACE class C2910 (Manufacture of motor vehicles).
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